Screw it. #blowitup #jobtodo #storytelling #creativewriting #shortstories #writersofinstagram https://www.instagram.com/p/B-gGlDolHzo/?igshid=13psg9c98pdup

Back to reality. Took this shot yesterday, on the last day --> Greek island trip. -->> back to London work is calling #crepetime #officework #event #cooking #rentfoodtruck #jobtodo #foodtruckforsale (at Kassiópi, Greece)

The Jobs-to-be-done methodology helps you focus on the job that the user wants done rather than who and how... First, we take the Persona out of the picture and instead add context. Then we focus on the motivation (i.e, answering the why). It gives us clarity to the whole situation and helps us be more creative in designing a solution. via: Diigo, IFTTT

Conventional marketing techniques teach us to frame customers by attributes... ultimately create products and entire categories too focused on what companies want to sell, rather than on what customers actually need... Customers rarely make buying decisions around what the “average” customer in their category may do—but they often buy things because they find themselves with a problem they would like to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do. via: Diigo, IFTTT

Luces. Cámara. Acción. #welding #work #jobtodo (en Maquinados Universal)

Go Big or Go Home. #jobtodo #machinery #detaller #thingsgetbiggerandbetter (en Apodaca, Nuevo Leon)

“You....you doin’ okay?”

“Just tell me when to stop.”