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I found Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World by Gary Vaynerchuk to be spot-on on what does and does not work on the social media platforms that were discussed. Even after taking into consideration that the book was released in 2013 and all the changes that have been made on each platform since then, Vaynerchuk tips are still applicable to the social world today. High-quality micro-content in the right context, consistent community management, and maximum effort are the hallmarks of succeeding at social media marketing.

A round-by-round summary of Vaynerchuk’s points in Jab, Jab, Jab, Right Hook:

Introduction: Weigh-In

Round 1: The Setup

Round 2: The Characteristics of Great Content and Compelling Stories

Round 3: Storytell on Facebook

Round 4: Listen Well on Twitter

Round 5: Glam It Up on Pinterest

Round 6: Create Art on Instagram

Round 7: Get Animated on Tumblr

Round 8: Opportunities in Emerging Networks

Round 9: Effort

Round 10: All Companies are Media Companies

Round 11: Conclusion

In the world of social media, things are always changing and Vaynerchuk believes that it is the job of marketers to adjust. Brands must remember to give, give, give before asking, and to move fast enough to keep up as changes occur. 

Gary Vaynerchuk strongly believes that putting in the effort to familiarize yourself with the nuances and subtleties, the ins and outs, of the major social media platforms is an investment that will pay off now and in the future. Marketers cannot allow the constant changes made to a platform to deter them from figuring out how to use it, as this is the key to staying ahead of the competition.