#jeffgoodby

ADVICE FROM THE LEGEND

Don’t be afraid do fail. Know that only 1% of the work you do is going to be really great!

There's always a good reason for a client to turn an idea now. 

You have to prepare for all those reasons in advance. 

In a time of candles, selling the lightbulb was though!

In a time of horses, “selling” the car was though!

The real advertising stars are the ones who comeback. The ones who pick themselves up and try again.

Always aim for the stars, even if you’re small. Leader should always set and keep expectations really high.

“What are you doing Jeff?”