#jace!

"he knows" i really dont

With a massive underground fanbase and a determination to prove his versatility, Jace! seeks to defy expectations with EAT SH!T, his new album, out today. Spanning 24 tracks, EAT SH!T is a dazzling display of versatility, gathering beats by some of the underground's best to accompany his soaring melodies and breakneck rhymes. A brilliant new chapter in the artist formerly known as iayze's career, The album takes aim directly at gossipers and onlookers who ignore the 23-year-old's artistry and dismiss how far he has come since he broke into the music industry as a teenager.

Jace! premiered the album during an activation in New York City earlier this week, featuring a mobile port-o-potty, emblazoned with the album's title, and a pop-up at the Asaali store in SoHo. Fans who attended the pop-up received exclusive merch, including branded toilet paper, and received an early listen to EAT SH!T.

From the album's opening song, the self-produced "Love Me To The Moon," it becomes clear that Jace! has higher ambitions for this album, stacking multi-tracked harmonies atop triumphant synths until the song explodes into a fist-pumping dance music breakdown. The 23-year-old artist keeps up this spirit of experimentation throughout the album, twirling taffy-like melodies on the TrapBoyTango-produced "ragebait," shouting out Sosa on bilingual Richie Souf-produced banger "me llamo llama toter," going back and forth with meteoric riser 1300SAINT on "wtf!," and turning out outlandish flexes and making passes at some of the most unattainable women in music on "beyoncé." Home to the ultra-confident recent single "pajama," and featuring production from Jace! himself, with assistance from underground fixtures like stanthekid, Noah Mejia, Hecto, and many others, EAT SH!T is available on all platforms via SLANG.

Along with the album, Jace! will release the music video for album highlight "no ho in my bones," an anthemic album highlight. Produced by his frequent collaborator Hecto, "no ho in my bones" is a showcase for Jace's vocal acrobatics, as he stretches syllables atop arpeggiating pianos and subsonic 808s. The young rapper lays out his mission statement, singing "like Justin Bieber" and expressing his admiration for Bizzy Bone as he assures the audience he will never go away without a fight. In the video, Jace! passionately performs the song in designer sweats, looking directly into the camera and daring any comers to challenge him.

Last week, the Fort Worth native gave back to the community by hosting an event, ahead of Father's Day, in partnership with Salvation Army Austin. Jace hosted dinner for the Salvation Army Austin's community members, hosted a game night for the center's children, and brought support to families in need. A father of three himself, Jace! knows what it means to provide for a family, and through his Salvation Army Austin event, he provided a crucial lifeline for members of his Southeast Texas community. 

Since he broke onto the scene as a 17-year-old, Jace! has never stopped working, dropping dozens of singles and tapes without ever sacrificing quality. He built a massive following on SoundCloud (275k followers), drawing fans with idiosyncratic hits like "556 (Green Tips)," which has over 72 million streams on Spotify alone. Overall, across projects like Reverance and Virtuous and additional hits like "GOOSE CREEK" and "20 Min," which reached #14 on Billboard's TikTok chart. Jace! racked up over 700 million streams to date, including 111 millionviews on his YouTube videos. A fixture in the underground scene, Jace! earned a co-sign from Lil Uzi Vert on his song "x2," and was one of the first rappers to appear on PlaqueBoyMax's In The Booth.

Over the past year, Jace! has been more active than ever, impressing with his 2025 album Greenway, named after his home neighborhood in Fort Worth. A musical omnivore, Jace! released his mixtape Flowers Die On Sunday, filled with guitars and inspired by alternative rock, over Easter weekend, racking up over 550k streams in its first week. The young artist still loves to feed his day one fans on SoundCloud, releasing exclusive mixtapes like DEMONS 3 and most recently, on June 3rd, Curation 5, exclusively on the platform.

Opening up a new chapter as he focuses on family, community, and his music, Jace! is ready to prove he's one of the most talented and hardest-working rappers of his generation. Stay tuned for much more.

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