INVEST FEST 2026 MAKES HISTORY BREAKING ATTENDANCE RECORD
 Invest Fest 2026 closed its sixth year in Atlanta with more than 31,000 attendees, its largest turnout to date, transforming the Georgia World Congress Center into a three-day epicenter for conversations around wealth, investing, entrepreneurship, ownership, artificial intelligence, politics, entertainment and culture.
Created by Earn Your Leisure co-founders Rashad Bilal and Troy Millings with Matt âThe Mortgage Guyâ Garland, Invest Fest has evolved far beyond the traditional financial conference model, bringing financial education into the center of culture while creating a marketplace for ideas, businesses, capital and connections. This yearâs programming spanned investing, stocks, real estate, taxes, cryptocurrency, insurance, estate planning, AI and content creation.
From a historic Serena Williams appearance and a highly watched reconciliation between Earn Your Leisure and Atlanta Mayor Andre Dickens to two entrepreneurs receiving six-figure investments, Invest Fest 2026 produced a series of moments that continued online long after the stages closed.
SERENA WILLIAMS MAKES HISTORY AS INVEST FESTâS FIRST FEMALE HEADLINER
Serena Williams became the first woman to headline Invest Fest, bringing one of the weekendâs biggest conversations to the stage as the champion athlete, entrepreneur and investor spoke about the focus, sacrifice and mindset required to reach the highest level.
One of Williamsâ most circulated comments from the weekend was her message that âyou do have to be selfish in order to be the best,â sparking online conversation around ambition, discipline and what greatness requires.
Her appearance also underscored Invest Festâs continued expansion from financial literacy into venture capital, entrepreneurship, business ownership and investing, areas Williams has increasingly become known for beyond sports. PEOPLE featured Williams from the event under the fitting headline âShe Means Business.â
FROM CONTROVERSY TO âBUILD BRIDGES, NOT WALLSâ: MAYOR ANDRE DICKENS AND EARN YOUR LEISURE ADDRESS THE FUTURE OF INVEST FEST IN ATLANTA
One of the biggest stories surrounding Invest Fest began before the doors even opened.
Following Earn Your Leisureâs appearance on The Breakfast Club, where Rashad Bilal and Troy Millings publicly questioned the level of support Invest Fest had received from Atlanta despite holding the event in the city for six years, the comments ignited debate across radio, social media and local press. Mayor Andre Dickens publicly responded, creating one of the most talked-about storylines leading into the festival.
By Saturday, the conversation had moved from social media to the Invest Fest stage.
Mayor Dickens joined Earn Your Leisure in front of the Invest Fest audience, speaking about Atlantaâs importance, investment in the city and the possibility of continuing to build together moving forward, including conversations surrounding Invest Fest 2027.
Earn Your Leisure later summed up the moment with a message that captured the shift in tone:Â âBuild Bridges not Walls.â
The moment turned what could have remained a public dispute into a larger conversation about Black entrepreneurship, city support, economic impact and what partnership between major cultural events and host cities can look like.
$250,000 GOES TO ENTREPRENEURS AS INVEST FEST PUTS CAPITAL BEHIND THE CONVERSATION
Invest Fest did more than talk about entrepreneurship, it put money behind it.
Groundwork Health and Path Intelligence were named winners of the Invest Fest Pitch Competition, with the weekend ultimately delivering $125,000 to each company with $250,000 in combined funding.
Dr. Paul Judge, Master P, La La Anthony and Angela Simmons were among the names connected to the high-energy pitch competition, bringing experienced entrepreneurial voices into the process as founders competed for transformative capital.
The competition became one of the clearest examples of Invest Fest translating conversations about access and ownership into a tangible financial opportunity for emerging businesses.
T.I. ON GENERATIONAL WEALTH: HIS BUSINESS DECISIONS HAVE SECURED HIS FAMILY FOR GENERATIONS
During Invest Festâs inaugural VIP Black-Tie Gala, Atlanta icons T.I. and Jermaine Dupri were honored for their impact across music, business, entrepreneurship and culture.
T.I. delivered one of the weekendâs most powerful wealth-building messages, telling the packed audience that decisions he made throughout his career have positioned his family to be financially secure for generations.
The moment shifted the conversation from celebrity wealth to generational wealth, and what happens when artists turn cultural influence into long-term ownership and financial security.
KEISHA LANCE BOTTOMS BRINGS THE GEORGIA GOVERNORâS RACE TO INVEST FEST
Former Atlanta Mayor and current Georgia gubernatorial candidate Keisha Lance Bottoms brought politics directly into Invest Fest during the VIP Gala.
Speaking about leadership and representation, Bottoms told attendees:
âWe have to have someone this time who will fight and push back and keep us all in mind.â
Her appearance gave Invest Fest another dimension as conversations around wealth building intersected with political leadership, public policy and the future of Georgia.
STEVE HARVEY, NICK CANNON AND TERRENCE J DEFINE âGENERATIONS OF GREATNESSâ
Steve Harvey, Nick Cannon and Terrence J brought three distinct entertainment and entrepreneurial journeys together for âGenerations of Greatness,â one of Saturdayâs standout conversations.
The discussion centered on longevity, reinvention, sustained success and creating opportunities that can extend beyond oneâs own career into future generations.
Rather than focusing solely on entertainment success, the conversation explored what it takes to turn a career into an enterprise and an enterprise into legacy.
PORSHA WILLIAMS TALKS OWNERSHIP, REINVENTION AND BUILDING WEALTH BEYOND REALITY TV
Ahead of The Real Housewives of Atlanta reunion, Porsha Williams joined Jesseca Harris-Dupart and Sierra Gates for a conversation around entrepreneurship, reinvention and creating financial security beyond entertainment.
Drawing from her own journey from reality television personality to business owner, Williams discussed how personal reinvention inspired the launch of Go Naked Hair and why authenticity remains central to her business decisions.
âUs as Black women, we need to have our hands in all kinds of business opportunities in order to make money, in order to have generational wealth,â Williams told the audience. âI realized if Iâm going to be doing TV, I donât know how long itâs going to last, but if it ends tomorrow, my future is set up in alignment with generational wealth.â
Williams also spoke about turning a difficult period in her personal life into an entrepreneurial opportunity, explaining how changing her hair during her divorce helped inspire a business built around empowerment and self-expression.
JOEY BADA$$ AND SERAYAH GET REAL ABOUT LOVE, AMBITION AND BUILDING TOGETHER
Joey Bada$$ and Serayah joined Black Enterpriseâs Selena Hill for âCouples Who Build Together,â exploring what it takes to maintain a relationship while both partners pursue demanding careers and individual ambitions.
Their conversation focused on trust, transparent communication and maintaining a unified vision without sacrificing individual growth, bringing relationships into Invest Festâs broader definition of what it means to build a successful life.
ALICIA LYTTLE BRINGS ROBOTS AND THE FUTURE OF AI TO THE INVEST FEST STAGE
Artificial intelligence wasnât simply discussed at the Invest Fest it was demonstrated.
AI entrepreneur Alicia Lyttle brought robots onto the stage while showing attendees how AI agents can function as digital workers, automate business functions and create new opportunities for entrepreneurs.
The presentation reflected one of Invest Fest 2026âs fastest-growing areas of focus: preparing entrepreneurs not simply to react to technological change, but to understand how they can use emerging technology to build businesses and generate income.
THASUNDA BROWN DUCKETT, LOUIS CARR AND JOHN MORGAN TALK LEADERSHIP AT THE HIGHEST LEVEL
Some of the weekendâs most substantive conversations came from leaders responsible for major institutions.