Jan 13, 2022
t_post
www.t-post.com
Brand Anxiety 77 days and a dash of corn syrup. Thatโs all it took transforming what was arguably the worldโs most recognizable brand, fucking it up beyond recognition, only to quickly fold under the wrath of the masses and ending up returning to the original, iconic recipe. The tale of New Coke โ Coca Colas 77-day product disaster โ showed just how badly the wish to โkeep up with the timesโ might blow up in your face, even for the big boys of branding.
