ITC ROYAL BENGAL - Building the visual narrative for ITCβs most prestigious offering this year, the ITC Royal Bengal, Kolkata, was not going to be easy. After an elaborate briefing by the stakeholders and their agency, the adventurous journey of transforming their vision to reality began. It took us a dedicated 3 months to design and build this picture, breaking the vision down to the details of lighting design to emphasize the architectural form, employing highly experienced technical skill sets to render reproduction at all possible scales across media platforms and finally deep think the nuances so that the overall mood blended harmoniously to narrate the desired brand vision of what ITC Royal Bengal stands for. On the day of the shoot, a record 1500 lights were used to design-light the architecture. I introduced a sharp tonal style by blending the elements of light, structure, roads, sky and bridges among others to evoke an inspirational emotion that is memorable and authentic. Mysterious areas were deliberately created so that the viewers imagination could go beyond and sense rather than see the promised potential of a city and the magnificent edifice that embodies her values. As the shoot progressed, I humbled myself to the play of the Universe for the 15 minutes that I had of the magic hour to give me a signature sky that belonged to this image. #itcroyalbengal #itchotels #itcluxurycollection #sudhirramchandranphotography #hotelphotography #luxuryhotelphotography #hospitality #hospitalityphotography #kolkata #besthotelsinindia #pictureslikeart #artphotography #campaignphotography #playofuniverse #dronephotography #djix7 #shotwithdji #bookmylens #visualnarrative #brandphotography #advertisingphotography #hotelsmarketing https://www.instagram.com/p/B3hAe3MFuMd/?igshid=1ymds0tvbuye
