Search Engine Optimization
When we get in terms of Digital Marketing, we get clanged to a very often discussed topic 'SEO'. In layman terms, i would suggest it as detail tracking digitally.
So, when you create a website, you would always want to know as to how is it functioning. You may sell your art, handicrafts, any product or service, but a regular health check-up is a must. That could be twice a week/weekly/monthly, depends on you how regular you are with updates!
There are many competing websites providing the same product or service, so how do you stay ahead of them?
How much more visible you could be to both, the users and Google’s algorithm. Therefore, your website needs to be that rich in content stuffed with the right key words at the right place which matches the customer's/user's expectations. You need to understand as to what will a user think while he searches for the same service that you provide!
>A Good title head with a keyword of the highest frequency would be sweet enough to be visible or stay on the top most list of the search engine.
>A very short, effectively summarized content of the whole thing that your website contains is necessary. Never ignore that! Because the user is going to read a little before entering into the website and if he finds out what you contain is exactly what he wants! Then boom, there you got it. That is called “Meta Description”.
>But when you start connecting with your customers/users, understanding their needs. So you must design a Feedback system from the users, to develop a friendly relation so that your customer base remains firm and loyal and with that, they even refer our website to their contacts. So, that means it’s reasonable to go for it!
>Searching for the right keywords! One of the most important aspect of this process is to understand the need of your users. So frame the keywords accordingly. Find out what do the users think while searching for something! Stuff them in but never overuse them. Insert them at the right place by keeping a balance and not by filling up the content with them!
>Then the much needed content comes into the picture! You ought to have deep knowledge of what you are doing or what you are selling! You need to frame an amazing content covering all parts of the service you provide. It should be attractive to read by putting the necessary punches in between to keep the user focussed on the page for long. Draw the necessary attention with an amazing content!
>Finally providing the necessary links to the different pages on different media handles. This process helps you stay connected with the users both personally and professionally. You create your own audience! Provide links to your social media handles like Facebook, Instagram, twitter, LinkedIn, E-mail etc.
-We have 3 kinds of SEO, namely White hat, Black hat and Grey hat SEO. Normally the White hat SEO is used but sometimes some websites take the help of Black hat SEO. Well, I won’t really ask you to use it because it uses manipulating tricks! The keyword usage is done differently to bring in more traffic! And if once you are caught by Google doing such, your website ranks down on a permanent basis and never shows up the list. So, go the legal way. Grey hat SEO is quite complicated but its up to you.
So, I would love to know your views regarding SEO! Any tricks or methods to scale up?
Its open for all!
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