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Alternative MBA is gaining immense popularity in India. The Global post graduate program by iMET Global has been ranked as the #1 alternative MBA in 2021.

Covid 19 has affected everyone’s life, be it an entrepreneur, a homemaker, an employee, a farmer or anybody else. You name it and the industry/person has been affected by it. And your career as well. Check out htis blog which will help you fight for your career in these trying times.

Email automation refers to a marketing system that uses software to send emails automatically. The system uses defined triggers like consumer purchases and email submissions to send emails. Multiple automated emails can be created for use in a sequence. For instance, when a customer purchases a good. The marketer can send a “Thank you” email and keep the customer’s retention with sending Email automation saves marketers time and aids in the marketing funnel.

Digital marketing qualified lead refers to a consumer or business that possesses the characteristics and criteria that categorizes them as a possible sale. DMQLs show interest in the marketer’s brand, product or service. Interest may be obtaining information on a product through a marketer’s webpage. Marketers score leads, using a metric to determine the quality of the lead and where the consumer/business is in the buying cycle.

Digital marketing metrics refers to a marketer’s or marketing team’s use of value to measure and track marketing campaign success. Marketers use various tools to track the campaign results. Data-driven digital marketing metrics include web traffic sources, cost per lead, brand awareness, returning visitors, website traffic leads, online conversion rates, customer lifetime value, and click thru rate.