The time is yet to come!
According to Internet Retailer, “Many online retailers aren’t happy with their current e-commerce platforms, as nearly half of them say they are in the market for a new one.”
We have been working with Retailers since 2014 and if there is one thing we learned, it is Retailers are actively looking at new e-commerce technologies and are hungry to innovate. The challenge is that their current platforms do not have the bandwidth to accommodate new technologies.
The good news is Retailers are going through a digital revolution. According to this recent article by Internet Retailer, 17% are in the process of making a change and more than 72% Retailers are planning to switch their e-commerce platform within the next two years.
When e-commerce platforms upgrade, video content will become much easier to integrate and we think 2019 and later will be a great time for ProductPlay.
