My mastery timeline for my fourth class Internet Consumer Behavior and Analysis was "I will enhance my expertise by learning how to analyze consumer behavior. This enhancement will help me to create a successful campaign were not only the consumer will buy the service or product but also track trends and interests (Full Sail, 2017). I established three goals.

My first goal was "I want to know how to analyze consumer behavior." The tactic I used was to read all the blogs and articles. It was excellent because I learn how the consumer behavior will enhance a business.

My second goal was "I want to learn how to create a successful campaign where the consumer will buy the service or product." The tactic I used was to follow all the instructions provided by the professor. All the assignment has clear and cohesive steps to successful submitted the assignment.

My third goal was "I want to learn how to track trends and interests." The assignment that helped me was "Behavioral Targeting and Online Consumer Behavior."  Also, I learned how to create customer segmentation and how to target each segment accurately.

During these four weeks, I got knowledge for my mastery journey. First, I think the flow charts that I created in assignments 1 and 2, helped to understand how to create marketing tactics to specific target markets. Secondly, I learned that consumers have control over data because of consumer-generated content such as reviews, videos, and more.  

Thirdly, I learned not only how to create a survey but also how to craft the email to send the survey. Also, I learned the best practices when crafting an email survey such as personalization, catching subject lines and words that need to be avoided in the subject line. This was my favorite assignment because I believe crafting a survey to get customer's feedback it is an excellent way to get information on how to improve the marketing strategy for my case study company.

In short, this class has been extraordinary because I learned that customers are a great asset to a company as long as the tactics are ethical and cohesive.

Reference

IMK 591 Internet Consumer Behavior and Analysis Goal: Take knowledge I gain each week through this class to look at businesses I am interested in and try to identify how successful their marketing campaigns are doing.   Goal: Become more involved in my response posts for my discussion boards. Goal: Gain more insight on consumer behavior.

My goal for the Internet Consumer Behavior and Analysis was to understand how to better analyze the behavior of consumers to effectively increase sales in our products and generate more traffic on our organization’s website and social media platforms.

What I learned from this course is the different levels of an online consumer decision-making process which are: unaware, aware of product need, supplier search, evaluate and select, purchase and post-purchase evaluation and feedback. I also learned how to define my target audience and evaluate the types of online consumer segmentation as it related to Internet Marketing applications. I learned the importance of user-generated content and how I can apply it to create effective online marketing campaigns.

I learned the benefits of tracking online consumers and I also learned how this strategy could be labeled as an invasion of privacy. The class also taught me how behavioral targeting can be an effective means to not only increase the conversion rate of a business but also create a personal connection with the consumer by tailoring a marketing strategy around the consumer’s interests.

The lessons learned is what I will apply to my current organization and any business I am associated with. Understanding our audiences behavior when they visit our website will help us create a more effective marketing campaign and help us increase our social media traffic and expand our reach in order to fulfill our businesses mission and vision.

Whatever marketing strategy we use we will ensure we monitor the Return On Investment (ROI) and understand whether it’s effective or if changes are necessary. According to Dan S. Kennedy’s book, The Ultimate Marketing Plan, the ROI should be constantly watched.

As Robert Greene states in his book, Mastery, one of the keys to achieving mastery is to widen our vision. With this course and future courses I will keep widening my vision on my path to achieving mastery.

References:

Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.