#interactive live stream

Live streaming is the new boss of the digital communications world. From an age of black-and-white TV ads to uninterrupted movie and show streaming, we have now reached the era of real-time broadcast. 

This live broadcast is commonly known as live streaming. This streaming allows you to watch events as they unfold, at that very moment. It means that no video is uploaded after it is recorded. The audio and visuals you see are occurring in real-time or near real-time. It wasn’t enough that the world is becoming a global village, we have now erased any delays between data generation and its consumption! In this article, we will explore how live-streaming has become an asset for marketing.

Live-Streaming and Marketing

Live streaming has become a feature of almost all major platforms. It would be an understatement to say that the live-streaming trend is picking up. 

The global live-streaming market grew from $1.24 billion in 2022 to $1.49 billion in 2023. It’s expected to reach $3.21 billion in 2027.  Live-streaming is the third most-watched of online video content. 

So, let’s see how brands are utilizing live-streaming for marketing their services:

Brand Awareness 

Live streams can help a brand appear more frequently in people’s online feeds. The more a brand shows up, the more chances there are that a person may check what the hype is all about. This in turn can help draw potential users or followers.

Once you have built a brand, raising awareness is what will help you sell your products. A brand that regularly goes live, has higher chances of reaching potential users and converting them into customers.

Audience Engagement

Time is one of the most valuable things one can offer these days. This is one of the reasons why people prefer to stream live videos regularly. Real-time conversation and interaction with audiences are one of the primary ways that brands can build relationships with their customers. Most live-streaming software and platforms have options for viewers to send their comments to the streamer. The streamer can see those comments and respond to them.

This facilitates the feeling of access and transparency with a person instead of just a profit-oriented service for clients.  

Identifying and Understanding Audience

As mentioned before, most live-streaming platforms have ways for the streamer and audience to interact with each other. This can be crucial data for businesses. They can keep track of the questions and feedback their audiences send them in real-time. The flow of people on their streams and at what times users interact the most can help brands understand the behavior and preferences of their audience. 

Increasing Visibility

From building a brand to engaging audiences, live streams are an excellent way for a brand to become visible. Visibility helps a business be remembered by audiences besides being an excellent modality of content delivery. Even if they may not need their services immediately, they may search for the brand later. Visibility and remembrance are the keys to driving sales and expanding users. 

Live-stream e-Commerce

Ultimately, brands wish to promote and sell their services. Live commerce is an excellent result of live streaming which refers to selling services through real-time streams. Viewers can watch someone demonstrate and discuss the different products offered. They can make informed decisions and make purchases by providing payments through the company’s website. 

Live commerce has resulted in benefits for major global and local brands for years now. Studies suggest that businesses have broken their annual sales records in a matter of hours through live commerce. 

Customer Support

Live streaming software helps service users send their queries to businesses in real time. Businesses can acknowledge and clarify frequently asked questions regarding their products and services. Seeing someone resolve and take care of their needs in a manner as interactive as a live stream, qualifies to be one of the best ways for businesses to offer customer support. 

Live Interviews with Industry Experts

Besides building a brand identity, showcasing products, and catering to customer needs, live streams can become an essential medium for establishing a competitive backing for their services. While the markets in different sectors are fertile, the competition remains intense. 

To convince people to choose their service from their competitors, a company can no longer just offer showy branding. Consumers are becoming more and more aware of what they buy. Conducting live interviews with experts and professionals who can attest to and explain why your brand’s products are better than others. This can improve trust in your services.

Live Tutorials

Another innovative way that live-streaming helps brands with marketing endeavors is through live demonstrations of a product or service. Similar to acknowledging customer queries, live tutorials engage audiences with the functional advantages and applications of their products. 

Businesses can collaborate with influencers and popular people who can live-stream the way they use and how they feel about their products and services. 

Conclusion

We thus see that the applications of live streams for marketing are diverse. Businesses cannot skip the potential of live-streaming to capture and retain audiences. Live streaming while becoming progressively accessible can still have technical challenges for businesses. How and which streaming software to utilize live streaming for marketing can be a little confusing.

Streaming businesses and market players providing content streaming solutions require secured cloud measures to store business data and protect users’ personal details. Thus, to make the cloud migration and content streaming process risk-free, content creators and business owners prefer hiring development partners who provide the best solutions, including Amazon IVS, low-latency video streaming, and content protection. 

AWS streaming solutions are highly sought-after in the streaming industry due to their robustness and long-term benefits. The interactive video streaming provided by AWS helps platforms in edtech, OTT, spiritual, wellness, and other domains to grow exponentially and provide global viewers with the best viewing experience.

Let’s go deeper into understanding the significance of hiring AWS cloud partners with streaming solutions: 

1) User Engagement 

Flawless live/ on-demand content streaming enhances user engagement, ensuring viewers stay connected and interested in the platform's offerings.

2) Retention Rates

Improved user engagement leads to better retention rates as streaming platforms can provide relevant and high-quality features to their viewers.

3) Brand Awareness

Amazon IVS led streaming platform helps brands to establish a competitive edge and receive positive word-of-mouth from satisfied viewers contributing to growing brand awareness.

4) Updated Platform

By catering to every segment associated with the business, the platform remains fruitful for business owners. As mentioned above, the competitive edge becomes easier for market players to establish in the industry. 

The significance of such services for live/ on-demand content streaming cannot be understated, as they greatly improve user engagement, and retention rates, and deliver a seamless user experience, as mentioned above in detail. Moreover, a secured video streaming solution, VideoCrypt, supports AWS video streaming for low-latency streaming, and with DRM solutions makes brands’ operations flawlessly. 

Cloud technology has revolutionized the way businesses store and secure big data. Streamers in various niches, such as edtech, OTT, wellness, and others, have benefited from cloud technology by reducing costs, securely storing data, improving efficiency, and maintaining hygiene in business operations.

The major challenge for streaming platforms is to provide a seamless experience to viewers across the globe or their targeted markets. Because the global demographics require edge locations & servers for viewers to access content with ease. 

The low-latency video streaming services, delivered through platforms like VideoCrypt’s interactive live stream play a crucial role in achieving this goal by allowing content creators and institutions to deliver live/ on-demand content without any hassle. Therefore, hiring streaming app development or service providers with AWS services such as VideoCrypt, is highly preferred. It ensures maximum returns in the long term. 

Thus, there becomes a need to understand the additional benefits of partnering with streaming solutions like VideoCrypt:

1) Cost Savings

Cloud technology enables better services to streaming platforms, saving costs associated with data storage and security measures.

2) Low-Latency Streaming

Interactive video services ensure smooth streaming experiences, making streams available without any glitches to viewers.

3) Rich Features

Integration of cross-platform compatibility, DRM support, and Amazon IVS allow the app to run on multiple devices and operating systems. Also, along with secured content protection, the technical support of the team improves streaming operations functionality. 

4) Productive Outcomes

Content creators and businesses benefit from higher user engagement, retention rates, and lower bounce rates, leading to improved subscribers and revenues.

5) Economical Pricing Model

Creators need not pay a rigid amount; they only pay for what they consume. The Amazon IVS pricing that VideoCrypt supports is a pay-as-you-go pricing model which is budget-friendly and economical.

6) Streaming App Development

Another major crucial significance that VideoCrypt offers is the development of streaming applications. If you deal in OTT, edtech, wellness, spiritual, or other niches, you would get complete development support for creating the best app. 

Steps to hire video streaming service providers

Here are the major steps to make your investment go in the right hands. 

a) Use of social platforms

Freelance app developers and development companies maintain their social presence. They regularly update their social handles with service offerings, solutions, and other related technical aspects they provide. Thus, you can scroll through their social handles like Instagram, LinkedIn, etc. 

b) Leverage search engines

The second major key area is the effective use of search engines to find out the best AWS streaming service providers with custom solutions. With research, you could analyze top performers in the same industry.

c) One-on-one interview 

You need to know the expertise and specialization of top developers, thus when you are done with the above two steps, consult with them about the streaming solutions they provide. You can create a questionnaire, covering every step of app development & feature integration. Thus, you would get to know which service provider to invest in. 

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