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Home to over 50% of the world’s population, the Asia-Pacific (APAC) region leads in video consumption in 2023 with a viewership of more than 58%. There are 60+ countries in this region and it is expected that its viewership will grow rapidly in the coming years, leading to a surge in the region’s overall number of streaming businesses. Consequently, these businesses are actively seeking the right live streaming platform to enable effective streaming and enhance viewer engagement.

Streaming businesses in the APAC region can enhance their video performance by choosing a professional live streaming platform like VideoCrypt. With the help of a perfect platform, these businesses can easily generate more revenue by providing a superior video-viewing experience to their audiences.

So, let’s deep dive and explore what is VideoCrypt and how it helps businesses in the APAC region to leverage the live streaming of premium videos.

What is VideoCrypt?

VideoCrypt is a secure and interactive video streaming platform known for helping any streaming business unlock growth in this competitive age. It enables a business of any size to stream premium live videos in various video qualities, including SD, HD, FHD, and UHD.

VideoCrypt enables streaming businesses to leverage a feature-rich live streaming platform and deliver an engaging video-viewing experience to the users through AWS Media Service. In addition, VideoCrypt provides an array of next-gen services for a streaming business by addressing all their needs.

How VideoCrypt Helps Businesses in APAC to Leverage Live Streaming?

Streaming live videos has become a significant trend in the APAC region, and VideoCrypt stands at the forefront by building custom live streaming platforms. These platforms enable businesses to stream their live videos without any challenges. Below, we outline some factors that make VideoCrypt particularly useful for streaming businesses of all sizes.

Ensure Real-time Interaction with Viewers

With VideoCrypt, a streaming business can easily connect and engage with viewers in real-time, receiving instant feedback via live chat while using Amazon IVS. This feedback enables a business to provide a superior video-viewing experience to its customers. This real-time interaction with viewers helps a business enhance the experience of its viewers by resolving their queries instantly.

Streaming businesses can leverage Q&A sessions with live video viewers to support hosting of live events.  In addition to this, a streaming business can also empower all its viewers to send and receive their favourite video content using the social media tools integrated on the live streaming platform.

Immersive Video-Viewing Experience at Zero Buffering

Today, a critical factor influencing video viewers is their experience with a streaming platform, especially while watching the streaming of live videos. VideoCrypt empowers streaming businesses to offer viewers a seamless experience with zero buffering. This means viewers can enjoy live streaming videos without the frustration of waiting for the completion loading time.

VideoCrypt not only ensures zero buffering but also provides low-latency using Amazon IVS live videos available in high quality, including SD, HD, FHD, and UHD. With the help of low latency (2 to 3 seconds), a viewer can view live streaming with improved satisfaction. Moreover, a business can also build a robust community having multiple members.

Accelerate Video Content Delivery

VideoCrypt allows a streaming business to broadcast live videos with the help of Amazon CloudFront – a global CDN. This service enables a streaming business to securely deliver live video content at high data transfer speed. It is helpful to reduce latency through over 600 points of presence (PoPs) using automated network mapping and intelligent routing. To leverage this capability, a streaming business only needs to pay a fraction of the cost, thanks to VideoCrypt’s pay-as-you-go pricing model. Furthermore, a live video viewer can also watch videos on any device with any operating system.

Real-Time Analytics With Live Dashboard Report

Getting insights is crucial for a streaming business to thrive in this fiercely competitive digital age. It helps a business make informed decisions while making a live video streaming strategy. Moreover, it also enables a business to provide personalized recommendations based on the viewer’s history and preferences.

Beyond that, any live video streaming business can ascertain the behaviour of a user and learn about the flaws to be corrected. This can enhance the user experience (UX) which will result in the growth of revenue generation capability.

Monetize Live Videos

Generating revenue stands as one of the prime objectives of a streaming business. A live video streamer always wants to make money by sharing its videos with its audience and can do this by monetizing their video content. However, Video content monetization is not a piece of cake and requires the expertise of a dedicated streaming platform. Therefore, they can select a professional and experienced live streaming platform that also offers monetization opportunities for live videos.

Conclusion

Today, the popularity of live streaming has spread like wildfire with more than 25 minutes of video-viewing time per session. Owing to this, every content creator or video publisher opts for streaming live videos. Yet, the looming hurdle of latency remains a major concern for them, capable of disrupting the seamless live video experience and annoying viewers.

The latency of live videos is the culprit, causing a potential drop in quality which results in decreased viewership and revenue. To counter this, content creators and video publishers are actively pursuing low-latency live streaming solutions to optimize user experience and sustain financial success.

In this increasingly competitive market, streaming videos with low latency have become a necessity to provide a seamless viewing experience to the audience. Let’s dive into what low latency is in live streaming, its main causes, and how to overcome it. So let’s get started! What is Low Latency in Live Streaming?

Latency refers to the time difference between when the event occurred and when a video viewer sees it.

Low latency is the reduction in data processing delays over the internet. Furthermore, achieving a low glass-to-glass delay in live streaming has become crucial for both content creators and video publishers, especially those that are less than 5 seconds. In simple words, low latency streaming is when viewers can watch live videos within 5 seconds after being captured by the camera. Irrespective of the high-quality live video, if a viewer is experiencing latency, then it is most likely to leave the video. A content creator or video publisher should always keep the latency of videos as low as possible to ensure viewer’s engagement with interactive and engaging live videos.

What Causes Latency of Live Videos?

The live-streaming market has witnessed tremendous growth in the past few years. However, many content creators and video publishers are struggling with real-time streaming due to latency issues. There are a variety of factors that can increase the latency of a live video. Check out this dedicated section that discusses some of the major reasons that can result in creating live video latency.

Bad Internet Connectivity

One of the common causes of low latency in a live streaming video is poor internet connection. An unstable internet connection may lead to loss of packet(s) which are dropped during data transmission. This process introduces additional latency to a video because the video player on the client side waits for the missing data.

Poor-quality Hardware

Due to poor hardware, a content creator or video publisher may face the challenge of latency of live videos. It can affect the real-time nature of a video with reduced encoding performance. If the hardware of a streaming business is underpowered, then it may cause latency in live or real-time streaming.

Bad Video Encoding

The video encoders process video-based files by compressing video data to send video signals over the internet. Due to bad encoding of a video, video quality may get compromised along with that there may be an increase in latency in a live video.

Distance Between Audience & Streamer

Another factor that creates latency in a live video is the distance between the audience and the source of a video. This live video latency increases with an increase in distance due to limitations of data transmission over the internet. Data transmission involves encoding, packetizing, and sending information which chooses some paths through a network to reach its destination. The efficiency of the chosen route can be affected by an increase in the geographical distance.

Problem with CDN and Streaming Protocols

All content delivery networks are designed to optimize the content delivery process, any malfunction in CDN can cause latency in live video streaming. In addition, issues with streaming protocols and server load can significantly contribute to latency in live streaming videos.

How Latency Can Impact Live Streaming?

Latency can have a really bad effect on the performance of live video and it may lead to a decrease in its engagement. More than this, the latency can also impact live or real-time streaming for multiple reasons which are listed below.

Degraded Viewing Experience

A longer latency of a video can result in a delay between what is happening in real-time and what viewers are watching on their screens. It is particularly noticeable during live sporting events, video game streams, and other interactive live shows. It can annoy any viewer and reduce video engagement.

Interruption in Video Communication

In a situation where two-way communication takes place like a video conference, real-time streaming is necessary. Any latency can cause inconvenience to the users on either or both sides and irritate them as well by disrupting the flow of conversation and coordination leading to a business getting bad reviews and feedback.

Low Video Quality

Low latency live streaming enables a streaming business to deliver live videos in their intended resolution, providing viewers with a visually pleasing experience. An absence of it can easily hamper the video quality of a live stream.

Poor Video Game Streaming Experience

The low latency of live videos is crucial to ensure flawless real-time interactions between the streamer and the audience. Here, any delay can easily impact the viewer’s ability and make the video game viewing experience less immersive.

Furthermore, the lack of low latency live streaming can also make a business lose billions of dollars of revenue. It will hinder the growth of revenue of a streaming business.

How to Reduce Live Streaming Latency?

Today, every video publisher or content creator is looking for a perfect solution that can help them reduce the latency in a live video. They can effectively do it by incorporating some of the methods that are listed below.

Correct Video Streaming Partner

There is a tremendous growth in the demand for low latency live video streaming. Therefore, both content creators and video publishers seek support from a professional video streaming partner. This partner will use new-age live streaming protocols like WebRTC or LLHLS (Low Latency HLS).

Select the Correct CDN

Reduce latency in video content delivery by using Amazon CloudFront-a global content delivery network (CDN). This CDN has 600+ Points of Presence (PoPs) to distribute content at low latency with automated network mapping and intelligent routing.

Also Read: VideoCrypt – Best Alternative to Cloudflare for Content Delivery

Optimize Encoder Settings

Using video encoders in high-quality settings will demand data to be processed at a faster rate. So a video publisher needs to adjust the encoding settings to balance video quality & latency problems. Here, lowering the bitrate can help to reduce the latency of live streaming videos.

Use Amazon IVS

One of the best solutions to lower the latency of live or real-time streaming is the use of Amazon IVS. It is a managed live streaming solution that helps a content creator or video publisher deliver engaging live streams at low latency. This solution will enable video viewers to watch live videos with a glass-to-glass latency of 2 to 3 seconds.

Also Read: Everything you need to know about Amazon IVS in 2023

How VideoCrypt Can Help to Reduce Latency in Live Streaming?

VideoCrypt is a secure and interactive video streaming solution that enables customers to use live or real-time streaming to address core customers’ needs. It focuses on reducing the video latency of live or real-time streaming through Amazon IVS which helps a video publisher to live stream at a low latency. In addition to Amazon IVS, VideoCrypt also uses a global CDN which is Amazon CloudFront. It helps in streaming of live events without delay, especially during the broadcasting of live events. Therefore, when VideoCrypt’s live streaming platform is used, viewers experience a reduced delay in watching live videos.

Conclusion

Streaming businesses and market players providing content streaming solutions require secured cloud measures to store business data and protect users’ personal details. Thus, to make the cloud migration and content streaming process risk-free, content creators and business owners prefer hiring development partners who provide the best solutions, including Amazon IVS, low-latency video streaming, and content protection. 

AWS streaming solutions are highly sought-after in the streaming industry due to their robustness and long-term benefits. The interactive video streaming provided by AWS helps platforms in edtech, OTT, spiritual, wellness, and other domains to grow exponentially and provide global viewers with the best viewing experience.

Let’s go deeper into understanding the significance of hiring AWS cloud partners with streaming solutions: 

1) User Engagement 

Flawless live/ on-demand content streaming enhances user engagement, ensuring viewers stay connected and interested in the platform's offerings.

2) Retention Rates

Improved user engagement leads to better retention rates as streaming platforms can provide relevant and high-quality features to their viewers.

3) Brand Awareness

Amazon IVS led streaming platform helps brands to establish a competitive edge and receive positive word-of-mouth from satisfied viewers contributing to growing brand awareness.

4) Updated Platform

By catering to every segment associated with the business, the platform remains fruitful for business owners. As mentioned above, the competitive edge becomes easier for market players to establish in the industry. 

The significance of such services for live/ on-demand content streaming cannot be understated, as they greatly improve user engagement, and retention rates, and deliver a seamless user experience, as mentioned above in detail. Moreover, a secured video streaming solution, VideoCrypt, supports AWS video streaming for low-latency streaming, and with DRM solutions makes brands’ operations flawlessly. 

Cloud technology has revolutionized the way businesses store and secure big data. Streamers in various niches, such as edtech, OTT, wellness, and others, have benefited from cloud technology by reducing costs, securely storing data, improving efficiency, and maintaining hygiene in business operations.

The major challenge for streaming platforms is to provide a seamless experience to viewers across the globe or their targeted markets. Because the global demographics require edge locations & servers for viewers to access content with ease. 

The low-latency video streaming services, delivered through platforms like VideoCrypt’s interactive live stream play a crucial role in achieving this goal by allowing content creators and institutions to deliver live/ on-demand content without any hassle. Therefore, hiring streaming app development or service providers with AWS services such as VideoCrypt, is highly preferred. It ensures maximum returns in the long term. 

Thus, there becomes a need to understand the additional benefits of partnering with streaming solutions like VideoCrypt:

1) Cost Savings

Cloud technology enables better services to streaming platforms, saving costs associated with data storage and security measures.

2) Low-Latency Streaming

Interactive video services ensure smooth streaming experiences, making streams available without any glitches to viewers.

3) Rich Features

Integration of cross-platform compatibility, DRM support, and Amazon IVS allow the app to run on multiple devices and operating systems. Also, along with secured content protection, the technical support of the team improves streaming operations functionality. 

4) Productive Outcomes

Content creators and businesses benefit from higher user engagement, retention rates, and lower bounce rates, leading to improved subscribers and revenues.

5) Economical Pricing Model

Creators need not pay a rigid amount; they only pay for what they consume. The Amazon IVS pricing that VideoCrypt supports is a pay-as-you-go pricing model which is budget-friendly and economical.

6) Streaming App Development

Another major crucial significance that VideoCrypt offers is the development of streaming applications. If you deal in OTT, edtech, wellness, spiritual, or other niches, you would get complete development support for creating the best app. 

Steps to hire video streaming service providers

Here are the major steps to make your investment go in the right hands. 

a) Use of social platforms

Freelance app developers and development companies maintain their social presence. They regularly update their social handles with service offerings, solutions, and other related technical aspects they provide. Thus, you can scroll through their social handles like Instagram, LinkedIn, etc. 

b) Leverage search engines

The second major key area is the effective use of search engines to find out the best AWS streaming service providers with custom solutions. With research, you could analyze top performers in the same industry.

c) One-on-one interview 

You need to know the expertise and specialization of top developers, thus when you are done with the above two steps, consult with them about the streaming solutions they provide. You can create a questionnaire, covering every step of app development & feature integration. Thus, you would get to know which service provider to invest in. 

Concluding Words

In today's digital age, live video streaming has become an essential tool for brands to engage with their audiences in real-time. Whether it's broadcasting events, hosting Q&As, or providing entertaining content, live streaming offers a unique and interactive way to connect with viewers. However, with the rise of online piracy, ensuring content protection while reaching a broader audience has become a significant challenge. 

Therefore, the need to secure streamed content (live/ on-demand) needs to be protected with sound practices, like Digital Rights Management (DRM). It is a powerful solution, offering a combination of content protection measures and secure content streaming.

The Significance of Live Streaming with Protected Measures

There are major benefits of hiring the top OTT platform for improving the performance of your  OTT platform. Here are some of the mentioned ones, considering the entertainment industry. 

Protecting Confidential Information: 

DRM encryption safeguards your live/ vod stream content from unauthorized copying and sharing. By preventing piracy, brands can safeguard their intellectual property, maintain control over content distribution, and protect their revenue streams.

Building Trust with the Audience: 

When viewers know their data and privacy are protected through DRM while consuming the live streams, it builds confidence and trust with the brand. This sense of security strengthens the relationship with the audience, leading to increased loyalty and viewership.

Enhance the experience: 

Another significant benefit of streaming live/ on-demand video content is that it improves the viewing experience. For any platform, OTT, EdTech, or other streaming platform, the real-life experience matters in enhancing the user engagement and providing the solutions in the real-time without any hindrance. 

Improve user engagement

As mentioned about the live streaming of your content and the user engagement. The streaming platform with the best integrated features would improve the conversions, revenues, and subscription rates of your platform. As a result, you would end up having fruitful outcomes for your business. 

Competitive edge

Once the deliverability gets done with live to on-demand conversions, the marketing strategies would come up along with updated development solutions of VideoCrypt. It results in enhancing the competitive edge to your business, making it beneficial for your brand to mark presence among the giants. 

Increase in brand awareness

The next comes through video live streaming is improved brand awareness. As mentioned about the competitive edge, brands also get to enhance their brand identity in the niche with real-time solutions, appealing interface, smooth navigation, support to viewers, cloud storage & streaming services through VideoCrypt. 

Serve to global audiences 

Last in the list is serving to the global audiences. The robust streaming development solution through VideoCrypt brings a global market to your platform. The on-demand & live streams conducted with hassle-free efficiency makes ever users across the globe connect to your platform. Therefore, making it helpful for them to connect with your services and resulted in user engagement.  

Ways to make the best out of your investment

To hire the best video on demand service providers, the analysis and market research are important factors. You need to find out which market player offers the exact solution that your brand requires. Here are a few factors, you could consider:

1) Select the top development company for your OTT, EdTech platform, that tops the list of the best service providers. Analyze their solutions, service offerings, and support they provide. Connect with them individually to know how they will help you with live streaming application development. It would help you know how they would follow the work methodologies considering your objectives and requirements. 

2) Another important factor is to know their technical expertise and proficiency. Therefore, conduct a one-on-one interview with developers and experts about their professional experience that includes a rich portfolio and their demand in the market. 

3) Get a complete understanding about their OTT platform app development services, so that the integration to your platform becomes sound and impactful. Therefore, the search for the best talents become vital through market research & analysis. 

Hiring the right streaming development partner will undoubtedly improve brands' live content streaming to new heights, ensuring they stay ahead in the competitive digital landscape.

Conclusion

On-demand & live streaming offers brands an essential tool to protect their valuable content, build trust with their audience, and generate revenue from their live video streaming services. By choosing the right streaming solution, entrepreneurs get robust support, ensuring the streaming content gets secured.