#aws streaming

The best streaming services in the OTT & other streaming niches goes well with sound marketing strategies and better development solutions. Although, there are many challenges in this sector where content creators get stuck such as getting secure video hosting, driving revenues in the long run, etc. Therefore, it becomes important to hire the best streaming service providers that result in user engagement and productivity. 

Let’s first understand the major challenges in this industry that hinder the productivity for streaming entrepreneurs. Thus, know them first before understanding the best streaming solutions available. 

1) Cut-throat Competition

It is challenging for early age startups to build brand identity among the giants because the major market is already acquired by those, and finding potential audiences is a challenging process for those early startups. That is the major reason they hire video on demand services providers for better content streaming and broadcasting to their potential audiences. 

2) Technological advancements

The next in the list is advanced technical solutions including interactive video solutions, secure hosting, content protection measures, and more. However, not every early age startup can afford to get these advanced solutions, making it challenging for them to work smoothly with their operations. 

3) Analyzing Audiences’ Behavior 

It is important to analyze the consumer behavior when you broadcast and stream content to broader audiences. As the top video hosting service providers provide video analytics and monitoring facilities, ensuring streamers get to know the performance of videos. Therefore, finding a streaming solution with analytics features is challenging to find and becomes time consuming. 

Now, let’s understand the robust streaming solutions that are helpful for flawless content delivery and improving brand awareness.  

1) Cloud technology

One of the most crucial services for streaming platforms is cloud storage and technology. The cloud storage services provided by reliable streaming solutions like VideoCrypt ensures content protection while streaming. The secure video hosting service provider offers cloud solutions that improves the storage facility of video on demand content, allowing viewers to consume content at their ease. 

It is the major reason that startups hire the video streaming solution with cloud services. Moreover, products with AWS partnership makes it often better. 

2) Content protection measures

The second major solution is content security from measures like digital rights management when streamers stream live/ on-demand content. For instance, DRM support is required when broadcasters stream content with services like amazon interactive video service. These solutions are important for low-latency video streaming and safeguarding content from piracy and hackers. 

The streaming solution VideoCrypt was developed considering the same requirements that streamers often need, including content protection & low-latency video streaming. The solution allows content creators to prevent hacking  and safeguarding content from hackers. 

3) Live to VOD streams

The live to on demand conversions are important for any broadcaster or content creator. Live content streaming along with video on demand services make it impactful for streamers to improve user engagement, retention rates, and awareness in the market. 

Additionally, the streaming solution like VideoCrypt provides OTT media solutions with services like Amazon IVS, DRM support, secure hosting & streaming. It helps OTT media players to connect in a better way to their potential audiences. 

4) Low latency video streaming 

Another important streaming solution is low-latency  video streaming that VideoCrypt provides. With the certified AWS partnership, the product supports Amazon IVS, ensuring a seamless user experience and productivity to potential viewers and audiences. 

5) Video analytics & monitoring 

The video analytics services along with the above mentioned services are important to improve the smooth content delivery and understanding your targeted audiences. Besides amazon interactive video service, on-demand/ live streaming solutions, video monitoring and analytics are equally important to form new strategies and gain better outcomes in the long run. 

6) After care services

The last in the list is after care services that secure video hosting service providers offer to content creators. As once the streaming application gets live on the app store, technical support is required for seamless work operations and smooth video streaming. VideoCrypt delivers all and ensures performance gets improved in the long run. 

Wrap Up

Home to over 50% of the world’s population, the Asia-Pacific (APAC) region leads in video consumption in 2023 with a viewership of more than 58%. There are 60+ countries in this region and it is expected that its viewership will grow rapidly in the coming years, leading to a surge in the region’s overall number of streaming businesses. Consequently, these businesses are actively seeking the right live streaming platform to enable effective streaming and enhance viewer engagement.

Streaming businesses in the APAC region can enhance their video performance by choosing a professional live streaming platform like VideoCrypt. With the help of a perfect platform, these businesses can easily generate more revenue by providing a superior video-viewing experience to their audiences.

So, let’s deep dive and explore what is VideoCrypt and how it helps businesses in the APAC region to leverage the live streaming of premium videos.

What is VideoCrypt?

VideoCrypt is a secure and interactive video streaming platform known for helping any streaming business unlock growth in this competitive age. It enables a business of any size to stream premium live videos in various video qualities, including SD, HD, FHD, and UHD.

VideoCrypt enables streaming businesses to leverage a feature-rich live streaming platform and deliver an engaging video-viewing experience to the users through AWS Media Service. In addition, VideoCrypt provides an array of next-gen services for a streaming business by addressing all their needs.

How VideoCrypt Helps Businesses in APAC to Leverage Live Streaming?

Streaming live videos has become a significant trend in the APAC region, and VideoCrypt stands at the forefront by building custom live streaming platforms. These platforms enable businesses to stream their live videos without any challenges. Below, we outline some factors that make VideoCrypt particularly useful for streaming businesses of all sizes.

Ensure Real-time Interaction with Viewers

With VideoCrypt, a streaming business can easily connect and engage with viewers in real-time, receiving instant feedback via live chat while using Amazon IVS. This feedback enables a business to provide a superior video-viewing experience to its customers. This real-time interaction with viewers helps a business enhance the experience of its viewers by resolving their queries instantly.

Streaming businesses can leverage Q&A sessions with live video viewers to support hosting of live events.  In addition to this, a streaming business can also empower all its viewers to send and receive their favourite video content using the social media tools integrated on the live streaming platform.

Immersive Video-Viewing Experience at Zero Buffering

Today, a critical factor influencing video viewers is their experience with a streaming platform, especially while watching the streaming of live videos. VideoCrypt empowers streaming businesses to offer viewers a seamless experience with zero buffering. This means viewers can enjoy live streaming videos without the frustration of waiting for the completion loading time.

VideoCrypt not only ensures zero buffering but also provides low-latency using Amazon IVS live videos available in high quality, including SD, HD, FHD, and UHD. With the help of low latency (2 to 3 seconds), a viewer can view live streaming with improved satisfaction. Moreover, a business can also build a robust community having multiple members.

Accelerate Video Content Delivery

VideoCrypt allows a streaming business to broadcast live videos with the help of Amazon CloudFront – a global CDN. This service enables a streaming business to securely deliver live video content at high data transfer speed. It is helpful to reduce latency through over 600 points of presence (PoPs) using automated network mapping and intelligent routing. To leverage this capability, a streaming business only needs to pay a fraction of the cost, thanks to VideoCrypt’s pay-as-you-go pricing model. Furthermore, a live video viewer can also watch videos on any device with any operating system.

Real-Time Analytics With Live Dashboard Report

Getting insights is crucial for a streaming business to thrive in this fiercely competitive digital age. It helps a business make informed decisions while making a live video streaming strategy. Moreover, it also enables a business to provide personalized recommendations based on the viewer’s history and preferences.

Beyond that, any live video streaming business can ascertain the behaviour of a user and learn about the flaws to be corrected. This can enhance the user experience (UX) which will result in the growth of revenue generation capability.

Monetize Live Videos

Generating revenue stands as one of the prime objectives of a streaming business. A live video streamer always wants to make money by sharing its videos with its audience and can do this by monetizing their video content. However, Video content monetization is not a piece of cake and requires the expertise of a dedicated streaming platform. Therefore, they can select a professional and experienced live streaming platform that also offers monetization opportunities for live videos.

Conclusion

Today, the popularity of live streaming has spread like wildfire with more than 25 minutes of video-viewing time per session. Owing to this, every content creator or video publisher opts for streaming live videos. Yet, the looming hurdle of latency remains a major concern for them, capable of disrupting the seamless live video experience and annoying viewers.

The latency of live videos is the culprit, causing a potential drop in quality which results in decreased viewership and revenue. To counter this, content creators and video publishers are actively pursuing low-latency live streaming solutions to optimize user experience and sustain financial success.

In this increasingly competitive market, streaming videos with low latency have become a necessity to provide a seamless viewing experience to the audience. Let’s dive into what low latency is in live streaming, its main causes, and how to overcome it. So let’s get started! What is Low Latency in Live Streaming?

Latency refers to the time difference between when the event occurred and when a video viewer sees it.

Low latency is the reduction in data processing delays over the internet. Furthermore, achieving a low glass-to-glass delay in live streaming has become crucial for both content creators and video publishers, especially those that are less than 5 seconds. In simple words, low latency streaming is when viewers can watch live videos within 5 seconds after being captured by the camera. Irrespective of the high-quality live video, if a viewer is experiencing latency, then it is most likely to leave the video. A content creator or video publisher should always keep the latency of videos as low as possible to ensure viewer’s engagement with interactive and engaging live videos.

What Causes Latency of Live Videos?

The live-streaming market has witnessed tremendous growth in the past few years. However, many content creators and video publishers are struggling with real-time streaming due to latency issues. There are a variety of factors that can increase the latency of a live video. Check out this dedicated section that discusses some of the major reasons that can result in creating live video latency.

Bad Internet Connectivity

One of the common causes of low latency in a live streaming video is poor internet connection. An unstable internet connection may lead to loss of packet(s) which are dropped during data transmission. This process introduces additional latency to a video because the video player on the client side waits for the missing data.

Poor-quality Hardware

Due to poor hardware, a content creator or video publisher may face the challenge of latency of live videos. It can affect the real-time nature of a video with reduced encoding performance. If the hardware of a streaming business is underpowered, then it may cause latency in live or real-time streaming.

Bad Video Encoding

The video encoders process video-based files by compressing video data to send video signals over the internet. Due to bad encoding of a video, video quality may get compromised along with that there may be an increase in latency in a live video.

Distance Between Audience & Streamer

Another factor that creates latency in a live video is the distance between the audience and the source of a video. This live video latency increases with an increase in distance due to limitations of data transmission over the internet. Data transmission involves encoding, packetizing, and sending information which chooses some paths through a network to reach its destination. The efficiency of the chosen route can be affected by an increase in the geographical distance.

Problem with CDN and Streaming Protocols

All content delivery networks are designed to optimize the content delivery process, any malfunction in CDN can cause latency in live video streaming. In addition, issues with streaming protocols and server load can significantly contribute to latency in live streaming videos.

How Latency Can Impact Live Streaming?

Latency can have a really bad effect on the performance of live video and it may lead to a decrease in its engagement. More than this, the latency can also impact live or real-time streaming for multiple reasons which are listed below.

Degraded Viewing Experience

A longer latency of a video can result in a delay between what is happening in real-time and what viewers are watching on their screens. It is particularly noticeable during live sporting events, video game streams, and other interactive live shows. It can annoy any viewer and reduce video engagement.

Interruption in Video Communication

In a situation where two-way communication takes place like a video conference, real-time streaming is necessary. Any latency can cause inconvenience to the users on either or both sides and irritate them as well by disrupting the flow of conversation and coordination leading to a business getting bad reviews and feedback.

Low Video Quality

Low latency live streaming enables a streaming business to deliver live videos in their intended resolution, providing viewers with a visually pleasing experience. An absence of it can easily hamper the video quality of a live stream.

Poor Video Game Streaming Experience

The low latency of live videos is crucial to ensure flawless real-time interactions between the streamer and the audience. Here, any delay can easily impact the viewer’s ability and make the video game viewing experience less immersive.

Furthermore, the lack of low latency live streaming can also make a business lose billions of dollars of revenue. It will hinder the growth of revenue of a streaming business.

How to Reduce Live Streaming Latency?

Today, every video publisher or content creator is looking for a perfect solution that can help them reduce the latency in a live video. They can effectively do it by incorporating some of the methods that are listed below.

Correct Video Streaming Partner

There is a tremendous growth in the demand for low latency live video streaming. Therefore, both content creators and video publishers seek support from a professional video streaming partner. This partner will use new-age live streaming protocols like WebRTC or LLHLS (Low Latency HLS).

Select the Correct CDN

Reduce latency in video content delivery by using Amazon CloudFront-a global content delivery network (CDN). This CDN has 600+ Points of Presence (PoPs) to distribute content at low latency with automated network mapping and intelligent routing.

Also Read: VideoCrypt – Best Alternative to Cloudflare for Content Delivery

Optimize Encoder Settings

Using video encoders in high-quality settings will demand data to be processed at a faster rate. So a video publisher needs to adjust the encoding settings to balance video quality & latency problems. Here, lowering the bitrate can help to reduce the latency of live streaming videos.

Use Amazon IVS

One of the best solutions to lower the latency of live or real-time streaming is the use of Amazon IVS. It is a managed live streaming solution that helps a content creator or video publisher deliver engaging live streams at low latency. This solution will enable video viewers to watch live videos with a glass-to-glass latency of 2 to 3 seconds.

Also Read: Everything you need to know about Amazon IVS in 2023

How VideoCrypt Can Help to Reduce Latency in Live Streaming?

VideoCrypt is a secure and interactive video streaming solution that enables customers to use live or real-time streaming to address core customers’ needs. It focuses on reducing the video latency of live or real-time streaming through Amazon IVS which helps a video publisher to live stream at a low latency. In addition to Amazon IVS, VideoCrypt also uses a global CDN which is Amazon CloudFront. It helps in streaming of live events without delay, especially during the broadcasting of live events. Therefore, when VideoCrypt’s live streaming platform is used, viewers experience a reduced delay in watching live videos.

Conclusion

Streaming businesses and market players providing content streaming solutions require secured cloud measures to store business data and protect users’ personal details. Thus, to make the cloud migration and content streaming process risk-free, content creators and business owners prefer hiring development partners who provide the best solutions, including Amazon IVS, low-latency video streaming, and content protection. 

AWS streaming solutions are highly sought-after in the streaming industry due to their robustness and long-term benefits. The interactive video streaming provided by AWS helps platforms in edtech, OTT, spiritual, wellness, and other domains to grow exponentially and provide global viewers with the best viewing experience.

Let’s go deeper into understanding the significance of hiring AWS cloud partners with streaming solutions: 

1) User Engagement 

Flawless live/ on-demand content streaming enhances user engagement, ensuring viewers stay connected and interested in the platform's offerings.

2) Retention Rates

Improved user engagement leads to better retention rates as streaming platforms can provide relevant and high-quality features to their viewers.

3) Brand Awareness

Amazon IVS led streaming platform helps brands to establish a competitive edge and receive positive word-of-mouth from satisfied viewers contributing to growing brand awareness.

4) Updated Platform

By catering to every segment associated with the business, the platform remains fruitful for business owners. As mentioned above, the competitive edge becomes easier for market players to establish in the industry. 

The significance of such services for live/ on-demand content streaming cannot be understated, as they greatly improve user engagement, and retention rates, and deliver a seamless user experience, as mentioned above in detail. Moreover, a secured video streaming solution, VideoCrypt, supports AWS video streaming for low-latency streaming, and with DRM solutions makes brands’ operations flawlessly. 

Cloud technology has revolutionized the way businesses store and secure big data. Streamers in various niches, such as edtech, OTT, wellness, and others, have benefited from cloud technology by reducing costs, securely storing data, improving efficiency, and maintaining hygiene in business operations.

The major challenge for streaming platforms is to provide a seamless experience to viewers across the globe or their targeted markets. Because the global demographics require edge locations & servers for viewers to access content with ease. 

The low-latency video streaming services, delivered through platforms like VideoCrypt’s interactive live stream play a crucial role in achieving this goal by allowing content creators and institutions to deliver live/ on-demand content without any hassle. Therefore, hiring streaming app development or service providers with AWS services such as VideoCrypt, is highly preferred. It ensures maximum returns in the long term. 

Thus, there becomes a need to understand the additional benefits of partnering with streaming solutions like VideoCrypt:

1) Cost Savings

Cloud technology enables better services to streaming platforms, saving costs associated with data storage and security measures.

2) Low-Latency Streaming

Interactive video services ensure smooth streaming experiences, making streams available without any glitches to viewers.

3) Rich Features

Integration of cross-platform compatibility, DRM support, and Amazon IVS allow the app to run on multiple devices and operating systems. Also, along with secured content protection, the technical support of the team improves streaming operations functionality. 

4) Productive Outcomes

Content creators and businesses benefit from higher user engagement, retention rates, and lower bounce rates, leading to improved subscribers and revenues.

5) Economical Pricing Model

Creators need not pay a rigid amount; they only pay for what they consume. The Amazon IVS pricing that VideoCrypt supports is a pay-as-you-go pricing model which is budget-friendly and economical.

6) Streaming App Development

Another major crucial significance that VideoCrypt offers is the development of streaming applications. If you deal in OTT, edtech, wellness, spiritual, or other niches, you would get complete development support for creating the best app. 

Steps to hire video streaming service providers

Here are the major steps to make your investment go in the right hands. 

a) Use of social platforms

Freelance app developers and development companies maintain their social presence. They regularly update their social handles with service offerings, solutions, and other related technical aspects they provide. Thus, you can scroll through their social handles like Instagram, LinkedIn, etc. 

b) Leverage search engines

The second major key area is the effective use of search engines to find out the best AWS streaming service providers with custom solutions. With research, you could analyze top performers in the same industry.

c) One-on-one interview 

You need to know the expertise and specialization of top developers, thus when you are done with the above two steps, consult with them about the streaming solutions they provide. You can create a questionnaire, covering every step of app development & feature integration. Thus, you would get to know which service provider to invest in. 

Concluding Words

Development companies with AWS certified partnership help clients with agility & flexibility, storage & security, and other crucial tech aspects. The services, like AWS video streaming and CloudSolutions make it easier for clients to get productive features for sustainability in the long run. 

Amazon web services is recognized globally for providing Cloud Computing & Migration solutions. It helps business partners to shift to the cloud with ease. Furthermore, b2b development companies, like AppSquadz, have AWS certified solutions that makes it robust & custom solutions delivery to b2c companies/ startups. 

However, the challenge for b2c firms is to find the best company that makes necessary changes in their application. Moreover, when you are about to hire, understand what solutions you would get. Hence, the article covers the significant solutions provided by AWS certified development companies. 

Major services helping businesses to update streaming application

Some of the solutions might not be included in the list, as the services would vary according to business requirements.

AWS video streaming

The first and foremost in the list is video streaming services with AWS integration. For instance, AppSquadz with AWS certified solutions makes it easier for streaming companies to deliver content flawlessly. 

Additionally,  the robust streaming assists OTT platform, Elearning businesses, and Media houses to adopt secured hosting and streaming. These are major elements that need to be improved for engaging viewers and potential audiences. 

AWS CloudFront

Through AWS streaming, it becomes hassle-free to deliver content but the element that makes it smooth is CloudFront, the Content Delivery Network. Further, it is important for businesses to manage and store business data without worrying about content theft. 

Digital Rights Management

The another important factor besides AWS video streaming is multi DRM support. The factor is important to protect content from unauthorized access. The DRM support is helpful for companies as it makes the content delivery smoother and flawless. It is essential for marketers to deliver content glitchfree to end users.  

iOS/ Android/ Web App

A leading development company provides overall software development solutions. It helps brands to get started with creating online presence on multiple platforms. 

Therefore, brands of every sector rely on such companies, an AWS streaming provider helps them increase audience base and profitability in the long run. Moreover, brands get the audience of several operating systems, including iOS, Android along with Web App. 

 Tech Support & Maintenance

Another is technical support and maintenance. It is a factor provided by the top company. When the outsourcing is done, professionals ensure clients get tech support to update their applications & software. 

As it is important to know if the skills of experts & developers do not impact existing technical aspects. Additionally it requires complete insights into measures, like tech analysis. Hence, hiring the best one and investing in the right partner provides such significant benefits.

 Dedicated team of professionals 

Apart from the mentioned two, the other benefit is a dedicated team of professionals, AWS streaming provides. It includes programmers, developers, QAs, and others to make the updation of software successful. 

Additionally, it rest assured clients (business partners) to focus on other factors after hiring a development company. It saves development time and provides higher returns at the end. Therefore, hiring development companies, like AppSquadz is fruitful as compared to hiring freelancers. 

There are crucial improvement in the streaming application once these factors get integrated. Here are some of them:

Improved engagement - It is the important one as users get enhanced and interaction becomes better than before. It is important for every streaming platform to have engaging audience.

Trustworthiness - Another important feature that AWS streaming service provider enables for companies is to build  credibility among users. It is important for streaming platform to engage better to make more revenues & subscribers. 

Brand value - The next important one is brand awareness in the industry. To get the competitive edge through  AWS cloud solutions, the business gets engagement, as already mentioned. It improves the brand value in the long run. 

Flawless content delivery - Through integrated AWS video streaming the content delivery becomes flawless and hassle-free. The real-time content delivery is important for OTT platform, eLearning business to provide solutions at users’ ease. Hence, it makes it profitable for them in the long run.

Security - The secured solutions provided by AWS streaming servier provider makes it easier for companies to deliver and maintain users data with top-notch security. Customers require solution that can make protective for users to fill in the details without worrying about data breach. 

 Wrap Up