#instagramdevelopment

Since the corona virus there have been a lot of online opportunities to share work. The top left image was submitted to Martin Parr Foundation during the mass isolation theme of HOME. Hopefully it will get selected on the 4th and shared driving traffic through to my page. 

Also this week I added a new story highlight section called reading. I honestly believe that reading books is the most beneficial way of generating inspiration. Using the reading highlight I will photograph passages of text and the front cover of books. Not only does it demonstrate my interest in reading and critique but will allow others to find out about these titles as well.

My latest posts have centred around the off the record show that ba photography installed in the main space. I have made use of the long captions underneath these works to really convey to the reader / viewer the efforts of my project. 

I have also developed the content a bit further, pushing some pieces that I have made over the past few years, pieces that never made it onto my website and honestly I had forgotten about until I was scouring my hard drive. I have also posted ‘new work’ that doesn’t necessarily relate to my fmp but other work I’m doing around that to help boost my creativity....well at least keep me creatively thinking. 

This is how my account has begun. It is acting as a portfolio of finished pieces, I have to be honest I never take photos of works in progress but this is something I need to improve upon. I will also apply for my account to become a business account so that I can receive more info relating to statistics and engagement with followers. 

You can’t reach Millennials if you’re not playing in their playground. Help them find you, and draw them back to you by hanging out where they do. Of course, you already have a Facebook page and a Twitter account, but do you have Instagram and Snapchat and YouTube accounts? Do you have a Vine? According to a TNS Connected Life study conducted in mid-2015, Millennials spend at least 3.1 hours a day on their mobile devices — nearly the equivalent of a full day every week — and they spend 2.3 hours a day engaged with social media. This is where your Millennial shoppers live, and at a minimum, you should have a brand presence there, but you can and should take it a step further and get really creative. Do your millennial employees have any fun Dubsmash or Musical.ly accounts to share? Connect to those employees on your corporate accounts and repost them on Instagram. Millennials want to be engaged with content that makes them laugh, helps them learn something and connects them to interesting ideas and people, and that means the content is so much more than direct promotion of your products. Be where they are, and then have fun. Keep in mind, we’ve been talking about Millennials for about a decade now, so “fun” content could be a video of how to get ready for girls’ night or fun DIY decorating ideas for a baby shower. On our own site, we’ve found that these short videos around weddings, nurseries and decorating (like this example) are popular and are engaging people at 10x the rate of static content. #millennials #marketingstrategy #businessgrowth #neweramarketing #consultancy #businesshelp #SME #snapchatgrowth #marketingtwitter #instagramdevelopment #contentisking #contentstrategy #entreprenuership (at Port Melbourne Beach)