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Short interview for the upcoming documentary : Technologia Kultury - Krótka Historia Techno Stay tuned 😍💪🤩😎 #Techno #Underground #PeterFern #Siasia #TechnologiaKultury #Inqbator #Katowice #hardtechno #technolovers #pozdrotechno #technowpierdol #technosound #technolife #technomusic #technoparty #partymakers #technodj #DualForceRecords

new logo adjustments for our personal portfolio. we decided to re adjust the logo we created for Ella to something we wanted. we deleted the outter circle and put the text in the middle. We also changed the layout of the brand guide because we didnt think it needed to be in a book format so we formatted it to an a3 page with the information simplified 

this is the new brand book that we sent over to her. we deleted a corner and replaced it with the brand name. i personally think the outter circle should have been deleted with the text in the middle. these colours worked better as a group compared to the previous because it wasnt the same colour but different tones. it was completely different colours that compliment and contrast with each other.

we were back to the drawing boards because we didnt know what we could do with the circle logo she wanted, and this is a bit of experimentation of us trying to make it work and failing. So we completely scrapped that idea and went for another round logo that formed a Q. she wanted a full circle but we thought getting rid of some sections it will simplify the logo a bit more as it doesnt need an outter circle. but this is still experimental stage.

this is the final brand book. we saved it out and sent it over to Ella. but she decided to do research into the logo design after we finalised it all and we all realised it was the bbc radio logo so we had to change it asap. however she wanted to go for bold colours as well as pastels. we didnt think the colours worked as a group as they looked too bland. considering she wanted to go for a bright and exciting look. well it doesnt matter anyway because we canged the logo and started over

this isnt a brand book for airbnb. but it shows the different variations of how the logo works on different platforms like the Melbourne brand guide. this simplifies what what the logo stands for and what each section means to sum up airbnb. but to understand the logo you have to look into it because looking at it without captions it makes no sense.

this is the Melbourne brand guide. they show how the logo can be used on different platforms with the different logo variations. this is too thorough considering Ella wants a simple brand book. but i found it useful how they put the different variations an showed how they are used depending on what they are advertising