#informationsigns

Above is a signage that represents a space reserved for only a certain group of people. This sign is located on the bottom of a wall, which is definitely not easily visible to a large audience of people, but rather is aimed at a minority of people, particularly those intending to use this reserved space. On the sign, the words “Private Parking” is imprinted in big bold font,indicating that this is the Ideal position of the sign, which means that this is the most important message on the sign. This sign indicates that this parking space is reserved for the patrons (customers) of the shop. The shop name is also written on the sign, which is “Barter Buy Antiques.” Below the shop name, written in a red font is a warning that other vehicles parked in this space will be removed. The use of the red colour is commonly known to be used for warning and this is precisely its use in this sign. Although there is no visual cue found in this sign, the colour scheme has an effect on the conveyance of the message. This sign makes use of both the functions of signs, it is symbolic through its colour scheme and is informative via its written elements. Although this sign is intended to assign this space to certain individuals, it also informs viewers of the shop’s content by simply making use of the shop’s name. By reading this sign, not only are viewers informed of the space allocation, but also of the products and services rendered by this shop. This is a bottom up sign as it most likely has been placed outside this shop by the shop owner.