Content Strategy: What the &$@^ is it… and Why?
The first step in understanding Content Strategy is admitting you have no goddamn clue what it is. So in this post, I will explain it to you as if you just returned from a 5-year yoga retreat on an obscure island with no wifi.
What is content? CON-tent is digital media that people can interact with in some way.
Interaction includes viewing, but more importantly sharing, commenting, downloading, or accessing in exchange for info — like email addresses or other basic data— that helps you to better reach your audience.
You know…Internet stuff. That you consume on your phones, tablets, computers or possibly television via an HDMI connection.
Architecti, iniziamo dalle basi e andiamo a leggere questo articolo
https://medium.com/@anniegaus/content-strategy-what-the-is-it-and-why-22a24be77502
