#incentive programs

Channel partners need to be incentivized as much as your in-house sales team. Do cookie-cutter programs work in this case? Of course not. Ensure that the programs are personalized to keep the partner motivated so that they prefer to sell your products vis-a-vis your competition.  

These are the different types of Channel Partner Incentive Programs widely used:  

Sales-based Incentives: A traditional method of incentivizing, this model is based on sales volumes and revenues generated by the channel partner.   

SPIFFS: In this model, the salespeople of the partner are rewarded and are mostly short-term vis-a-vis sales-based incentives.  

VARs: In this model, partners sell the product or service on a turnkey basis by adding services and features to the brand’s products from their end.  

Activity-Linked Incentives: When a partner does more than expected and desired, it’s time to incentivize them through activity-based incentives. 

Marketing Incentives: This model includes MDFs or Co-Op incentives. MDF is a marketing resource that you offer to partners to empower them in their marketing campaigns. The latter is offered to your loyal partners who invest in marketing to promote your brands.  

Rebates: When partners sell larger volumes or produce higher revenues than they are offered discounts or rebates so that they can earn loyalty from customers by passing a percentage of the rebate to the end users.  

Warranty Registrations & Bundling: These incentives are offered to partners who register a higher number of customer data through warranty registrations or partners who bundle certain services with your products for the end customer.    

Loyalty Incentives: It is important to customize incentives for channel partners who have remained loyal to your brand through loyalty incentives.  

Training & Enablement Incentives: Conferences, workshops, tradeshows, roadshows, etc., are all different forms of training programs that help motivate your partners.   

Pabloo - Incentive programs to retain and draw new customers

Daily Download Friday September 27, 2019

Scratching Each Others’ Backs

ResiWeek 164: Matt Scott is joined by Joe Whitaker, Scotty Allen and Peter Cook talking about Dish’s new revenue sharing incentive program. Joe Whitaker starts off talking about how these programs affect end-users and integrators.

Host: Matt Scott Guests:

Joe Whitaker – The Thoughtful Home

Scotty Allen – Josh.ai

Peter Cook – Automation Design + Entertainment

Li…

Daily Download Monday September 16, 2019

Beatings Will Continue Until Morale Increases

ResiWeek 163: Mitchell Klein and Michael Braithwaite join host Matt Scott talking about SnapAV’s Holy Snap rewards program. Mitchell Klein starts off talking about how reward programs have evolved within the AV industry.

Host: Matt Scott Guests:

Mitchell Klein – Z-Wave Alliance

Michael Braitwaite – Screen Innovations

Links to sources:

AV Network…

ResiWeek 164: ADT debuts Command & Control, Josh.ai partners with LG for voice control integration, and Dish offers a new revenue program for custom installers.

Yelling at your TV with purpose ADT is getting rid of Pulse and  is partnering with Alarm.com for their new home automation system called Command and Control. How integrators can manage this change moving forward. Josh.ai and LG form a partnership to integrate voice control into LG displays.  Discussing the future of interacting with entertainment. Dish unveils a new revenue sharing program for…

The State of Channel Incentive Programs in the Manufacturing Industry #manufacturingindustry #incentiveprograms #manufacturing

WorkStride partnered with Wakefield Research to survey mid- to large-sized North American manufacturing Industry s that go to market via indirect channels.

The results of the survey exposed a number of trends among manufacturing Industry s with regard to channel incentive programs, including:

the prevalence of running programs in-house versus outsourcing to a professional channel incentive…