5 Things Fashion Students Need to Know in 2017 By Imran Amed
“We’re in a time of great disruption, but that also means that we’re in a time of great innovation,” Imran Amed said, at the SCAD Museum of Art, answering questions fielded by John Paul Rowan, SCAD’s vice president of strategy and innovation. “The companies willing try new things are the companies taking things forward.”
Imran Amed, a founder and editor-in-chief of The Business of Fashion.
1. “Understanding the business is as important as loving the medium.”
“Learn how the business works. In order to understand your role in the fashion business, you have to understand the entire value chain of fashion, not just the glossy stuff. The glossy stuff is not enough.” Amed said.
2.“A big follower count is only valuable if you do something with it.”
“If you have followers, that’s one thing, but to be genuinely influential, impactful, you have to use that follower count in a way that can shift and shape things.” he said.
3. Luxury brands must learn how to service consumers looking to transform themselves both spiritually and physically.
4.Technology can propel a fashion brand or store forward, but only if it’s used in a considered, meaningful way.
“I am not a futurist, I can only surmise that one of the best ways to use some of these new technologies is for storytelling. This is an industry that creates content and powerful imagery that inspires and touches people, and if technology can enhance that it can be very useful."
5.Businesses must be socially, ethically and environmentally responsible, or risk consumer backlash.
Original ariticle: https://www.businessoffashion.com/articles/education/5-things-fashion-students-need-to-know-in-2017