#imagefour

London Icons for inspiration and maybe incorperate into my image.

To find out inspiration, and what people love about London

For the fashion I have decided to use browns, and blacks, like in this photo of Burberry's branded clothes we can see it connotes class, and effortless style.

Beards are in fashion right now, so by having a bearded model will increase popularity for the brand.

Flavio Recchia is the model I have decided to use. his looks connotates of that which I have been researching. Classy and dark, I feel this look will go well in the branding the hypothetical brand that i have come up with

This is a Calven Klein underwear advert, and although i plan to have a mdoel wearing clothes, i wanted to point out that although this model is only wearing underwear, he is creating a persona through this ad. his has created a persona of 'cool' and good looking, when somebody buys this underwear, they want to emulate this model, and purchase the idea behind the advert.