An Art Directors Challange

i would love to have elaborate clothes like this first image for the photoshoot, but due to incificient funds, i will have to resort to simpler clothes.

this concept is going to be fairytale based with protagonist being an evil queen.

London concept shoot

Lilith from supernatural

London Icons for inspiration and maybe incorperate into my image.

To find out inspiration, and what people love about London

Beards are in fashion right now, so by having a bearded model will increase popularity for the brand.

Flavio Recchia is the model I have decided to use. his looks connotates of that which I have been researching. Classy and dark, I feel this look will go well in the branding the hypothetical brand that i have come up with

For the fashion I have decided to use browns, and blacks, like in this photo of Burberry's branded clothes we can see it connotes class, and effortless style.

This is a Calven Klein underwear advert, and although i plan to have a mdoel wearing clothes, i wanted to point out that although this model is only wearing underwear, he is creating a persona through this ad. his has created a persona of 'cool' and good looking, when somebody buys this underwear, they want to emulate this model, and purchase the idea behind the advert.

Fletcher talks about the benefits that advertising has. “it helps national creativity, media users, helps employees, and it helps the public” (Fletcher, 2010: 13) he points out that through the use of adverts, advertising so people can consume, is actually beneficial for society and plays a vital role

Location: This iconic place in Kingston upon thames is the perfect location for what i wanted, it represents London at its heart.

Eastern Asian culture is becomming more and more popiular with other parts of the world and not only being restricted to asia. for example Psy's song Gangam style and this song becomming popular in Amercia and Enland proves this.

great technique for creating certain moods.

I have decided to go with the name lilith as this name is very well known, compared to the other ones. I have chosen a name that is well known because A. it gives the viewer a better sense of what the movie will be about because connotations that come with the name. and b. there is some research showing people who are familiar with something they are more likley to choose it. for the use of apple logos, just be seeing them everywhere it has become familar with the public, and thus are now more likley to go and buy apple products.

source: http://www.lizaphoenix.com/demons/demoness.shtml

After looking at many different posters for muscians, i found the common theme for korea is to have very white and bright posters.