#image building

Branding, visibility creation, and image building are three distinct concepts in the world of marketing and business.

While they are closely related, each serves a unique purpose and plays a crucial role in the success of a company or individual.

Let's break down the differences between these terms to get a better understanding:

1. Branding:

Branding is the process of creating a unique identity for a product, service, or organization. 

It involves developing a consistent and recognizable image that sets you apart from your competitors.

Branding goes beyond just a logo or tagline; it encompasses the entire customer experience, including visual elements, messaging, values, and reputation.

Effective branding establishes an emotional connection with your target audience and influences their perception of your brand.

For example, think about some well-known brands like Nike or Coca-Cola. These companies have successfully crafted a strong brand image that evokes certain feelings and associations in consumers' minds.

When you see the Nike swoosh or hear the Coca-Cola jingle, you immediately recognize the brand and know what it stands for.

“88% of consumers are looking for authenticity from the brands they support. Consistency is essential for branding because it builds trust and shows customers that your values are authentic” – HubSpot

Image Content Source - Renderforest Infographic Excerpt

2. Visibility Creation:

Visibility creation refers to the strategies and tactics used to increase the exposure of a brand or individual to its target audience.

It involves making your brand more visible and accessible across various channels and platforms. 

This can be achieved through online marketing efforts such as search engine optimization (SEO), social media marketing, content marketing, influencer partnerships, and advertising.

The goal of visibility creation is to ensure that your target audience can easily find and engage with your brand. By increasing your visibility, you can attract more potential customers, generate leads, and ultimately drive sales.

For instance, if you run an e-commerce store selling apparel or clothing, you might invest in SEO to improve your website's ranking in search engine results.

You could also collaborate with influencers in the fashion industry to promote your products on social media platforms like Instagram or Pinterest.

These efforts would enhance your brand's visibility and increase the chances of reaching your target audience.

“Brands can combine influencer marketing and strong community management to ignite engagement and push their social media visibility into the stratosphere!” – Semrush

3. Image Building:

Image building is the process of shaping and managing the perception of a brand or individual.

It involves creating a positive and desirable image in the minds of consumers, stakeholders, and the general public. Image building focuses on establishing credibility, trustworthiness, and a favorable reputation.

Building a strong brand image requires consistent messaging, delivering on promises, providing excellent customer service, and actively engaging with your audience. 

It also involves managing any potential negative publicity or crises that may arise.

To illustrate this concept, let's consider a tech company known for its innovation and cutting-edge products.

By consistently delivering high-quality products, providing exceptional customer support, and being transparent about their business practices, this company builds a positive image that positions them as a leader in their industry.

“Online reputation management (ORM) is critical for SEO because, no matter how good a website ranks, if the perception of its brand is negative, it will struggle to get clicks” – Search Engine Journal

In summary, while branding, visibility creation, and image building are closely related, they serve different purposes in the marketing landscape.

Branding focuses on creating a unique identity, visibility creation aims to increase exposure, and image building involves shaping perception and reputation.

By understanding the distinctions between these concepts, businesses can develop comprehensive marketing strategies that effectively promote their brand and drive success.

Hi!

I’ll link you to some good posts.

@theyrereallyawful wrote this back in 2017

They wrote this back in the day: “Something really important - Louis’ ‘private life’ has become his most prominent story, not his music. So, even when there isn’t a push by SJPR on his private life, media outlets will focus on it anyway, particularly since his private life has been presented in a scandalous way.”

Among the quoted articles is this snippet about a celebrity whose image is mainly negative gossip:

Faces that had been paired with negative gossip dominated far longer than any other stimulus...

In short, Louis’ team needs to cut it out with the personal gossip, and that goes to his family as well.

Compare this to Liam’s branding, which is great in 2017.

Louis has been branded as an Everyman, relatable, UK-based artist, but his music is never played in the UK. In fact, the majority of his fanbase is outside of the UK. His global presence is strong at the fan level, but this isn’t supported by any global branding by his team.

Louis needs to ditch the Northern UK indie artist image. He isn’t an indie artist. He has one of the world’s biggest pop fanbases, and he needs to have a global pop presence. That means print, digital, and social media.

Rejecting the pop fanbase means turning away one of his greatest strengths. His words say he loves international fans. But many fans do not see him, get leftover dibs on contest opportunities, will not get concerts, do not get to order merch.

These are social media promo strategies which have been very poorly used by Louis’ team to establish his brand.

This post from @pianolouis has great suggestions on promo, which a competent team would consider (and Harry’s team exceeded).

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