IKEA Democratic Design Day
An interesting day in Lugano about a very important movement. Here are some messages I’ll take with me:
Carlota Perez (researcher, lecturer and consultant)
“We might - if we’re intelligent enough, if we understand what’going on, if we decide to do it - we could have a sustainable global ‘Golden Age’. (...) So the opportunity we have ahead is absolutely fantastic.”
Michell Zappa (founder of envisioning)
“(Inclusive Futures) It is about making the technological future as inviting and as open as possible.”
Leif Huff (IDEO partner)
“Design is fundamentally human-centered, anchored in empathy.”
“What will you design that will help make the right choices?”
Simon Widmer (Manager Circular Design)
“We have to go from the current make-take-dispose model to a model that is regenerative by design.”
Simona Scarpaleggia (CEO IKEA Switzerland)
“A beautiful environment makes people happier, healthier, many times even more successful.”
Marcus Engman (Head of Design IKEA Sweden)
“Always ask yourself: Does it really have to be this way?”