Cultural materialism provides the intuitive, social media-dependent public with information to understand the current cultural horizon. It has several social systems that make up the universal rules: infrastructure, structure, and superstructure.

I often make a habit of observing the places, weather, and objects that surround me to uncover the creative inspiration that lies within familiar surroundings. For me, cultural materialism helps me better understand the impact of technological, economic, and demographic factors. In today's world of fierce business competition, I firmly believe that the objects or groups of objects that exist today were not created at random but were created out of necessity.

For example, IJooz vending machines provide convenience for both consumers and investors. Consumers can quickly and proactively get freshly squeezed oranges without finding a place to buy them or wait for an employee to pay them, and investors can easily get paid without a separate payment system.

Mobile phone payment systems, such as Apple Pay, are convenient because they allow users to complete payments without pulling out cash or cards.

Cultural materialism pushes me to balance and develop one of the essential elements of creating work: observation and reinvention. I plan to reinterpret a hamburger brand called "BROOM BURGER" created in a previous branding project through a cultural materialist lens and create advertising and promotional posters for the marketing of the unmanned burger brand, noting the growing number of users in Singapore who are actively using easy payment systems like PayNow. I look forward to the success of our future projects by keeping a close eye on Singapore's economy and trends, including cultural materialism.

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fig 1. IJOOZ vending machines, from IJooz website, https://www.ijooz.com, Access 1 April 2024

fig 2. Apple pay png file, from Apple website, https://support.apple.com/en-sg/HT201239, Access 1 April 2024