Why Businesses Must Invest in an Age Verification Scanner
Businesses and organizations such as bars, pubs, nightclubs, cannabis dispensaries, and liquor stores regularly sell age-restricted products and services. In other words, they are legally prohibited from making sales to minors and underage customers under any circumstances. Such establishments, like nightclubs, may even be barred from allowing entry to minors.
Apart from these business enterprises, convenience stores and restaurants also sometimes offer age-restricted products such as tobacco and alcohol for sale. When they sell these products, they must ensure that they do not accidentally make a sale to an underage customer. By selling age-restricted and addictive substances to minors, even unknowingly, a business can leave itself open to the possibility of lawsuits, hefty fines, license suspension and cancellation, and other types of legal action.
The Need for Age Verification Scanners
Over the years, the popularity of age verification scanners has grown by leaps and bounds. Today, many businesses, including bars, nightclubs, convenience stores, medical and recreational marijuana dispensaries, and pubs make use of driver's license scanners or age verification scanners. This is because these devices can help a business eliminate the possibility of error when verifying the age of a potential customer. The business can thus avoid fines, lawsuits, and license cancellations, which might otherwise have cut into its bottom-line and diminished its profitability.
4 Major Advantages of Age Verification Scanners
The amount of time saved is one of the major benefits offered by age verification scanners. Earlier, the process was entirely manual. Employees had to manually verify the authenticity of an ID card before entering all the relevant data into the organization's database by hand. This system of manual age verification was incredibly slow and time-consuming.
Moreover, it led to the formation of long queues outside the gates of the establishment, or at the sales counter. This increased wait-time and consequently frustrated customers, which in turn led to diminished customer satisfaction and falling profitability. An age verification scanner can determine the authenticity of an ID card and store all the relevant data in a matter of seconds.
2. Reduces the Probability of Error
Manual age verification can lead to mistakes and errors and is therefore quite risky. The bouncer at the gates of a club, or the clerk at the sales counter of a convenience store, has a limited amount of time within which he or she must verify an ID card. On top of that, they are constantly rushed and harried by customers down the queue, who are annoyed by the long wait-times and want them to move faster.
In such a situation, it is not surprising that employees and staff members often make mistakes when verifying an identity card or driving license. This problem is even greater nowadays when high-quality, well-made fake IDs can be acquired for very little money. As a result, a business without an age verification scanner may accidentally sell age-restricted products to an underage customer with a fake ID that the staff was unable to identify.
3. Helps in Avoiding Legal Action
Errors in judgment can cause huge financial losses when it comes to the sale of age-restricted products to minors. Investing in a high-quality age verification scanner can, therefore, protect a business from making any such mistakes that would leave them vulnerable to lawsuits, fines, license cancellation, etc.
Having its license canceled can cause a business to lose out on several days' worth of potential profits. Lawsuits, on the other hand, can be very expensive and result in massive payouts, causing the business to lose huge amounts of money. Simply installing an inexpensive age verification scanner at the point of entry or the sales counter can solve this problem once and for all, helping businesses avoid any kind of legal action.
4. Improves Customer Experience
Customers can feel safe and appreciated in an establishment that is both secure and efficient, thanks to the presence of an ID verification scanner. These scanners reduce the wait time at the point of sales and entry, preventing the formation of long queues. This ensures that customers don't have to waste their valuable time standing in line, waiting for their turn.
On the other hand, ID verification scanners can also store the data of banned customers who have previously caused problems at the establishment. This helps keep the troublemakers out and maintains peace and amity within the premises. As a result, there is a massive improvement in customer experience, which in turn leads to greater loyalty amongst customers of the business.
These are just some of the major reasons why businesses and organizations selling age-restricted products should definitely consider installing age verification scanners within their premises. A high-quality scanner can last for years and provide protection to the business and its customers, maximizing profitability while minimizing the risk of loss.
