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‘Why Video?’
In part 2, Digital Marketing Director for Lenovo, Gary Milner talks to us about the new age of digital video and his thoughts on audience engagement, social video, interactive video, and the strategy around the life cycle of a video.
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ABOUT IDEOSPHERE
[eye-dee-oh, sfeer’]
Ideosphere Media is a fully-fledged video and television production outfit helping companies extend their reach and grow their business. We specialise in producing creative content on architecture, art, design, engineering, fashion, food, lifestyle and travel. Ideosphere Media’s experienced staff have proven track records in creating compelling and engaging stories in these areas for leading brands and individuals.
Our inspiration comes from aesthetics, innovation and outstanding people at the top of their fields. We then add our ideas to theirs, in turn inspiring them back through our unique approach. In essence, we provide a fresh approach to creating great content for the people who shape contemporary perceptions of creativity and innovation.
Our committed team has a history of working with agencies and also direct with clients and broadcasters including; tourism boards, furniture and fashion brands, Hotel groups, government organisations, International Design awards programs and telecommunications companies. Plus production companies and broadcasters including the Nine Network, Endemol Southern Star, Screentime Australia, Southern Cross Austereo, Network Ten, ABC International, the Australia Network and Foxtel. Plus advertising agencies and media platforms such as McCann, PMACG, Saatchi’s and TubeMogul.
“The ideosphere, is the realm of memetic evolution, just like the biosphere is the realm of biological evolution. The ideosphere is the “place” where thoughts, theories and ideas are thought to be created, evaluated and evolved. The health of an ideosphere can be measured by its memetic diversity.
The ideosphere is not considered to be a physical place by most people. It is instead “inside the minds” of all the humans in the world. It is also, sometimes, believed that the internet, books and other media could be considered to be part of the ideosphere.”
