#idea evaluation

In this insightful guide, we’ll delve into the world of idea screening, explore its nuances, and unveil the Bridges framework—a powerful tool to guide your ideation efforts towards success.

1. Exactly what problem will this solve? (value proposition) 2. For whom do we solve that problem? (target market) 3. How big is the opportunity? (market size) 4. What alternatives are out there? (competitive landscape) 5. Why are we best suited to pursue this? (our differentiator) 6. Why now? (market window) 7. How will we get this product to market? (go-to-market strategy) 8. How will we measure success/make money from this product? (metrics/revenue strategy) 9. What factors are critical to success? (solution requirements) 10. Given the above, what’s the recommendation? (go or no-go)