"She sees herself as a role model for women in business and technology. In speeches, she often urges women to “keep your foot on the gas pedal,” and to aim high.
Her call isn’t simply about mentoring and empowering. It is also about business strategy. A majority of Facebook’s 845 million users are women. And women are also its most engaged users. So Ms. Sandberg is playing to a powerful and lucrative demographic, as well as to the advertisers who want to reach it. Inside Facebook’s headquarters in Menlo Park, Calif., she is considered a not-so-secret weapon for recruiting and retaining talented women as well as men...
Sukhinder Singh Cassidy, who worked with her at Google, said Ms. Sandberg’s high profile gave Facebook an edge in recruiting and retaining talent. “When you have women who say, ‘Can I stay in? Can I have children and make it still work?’ the existence of role models like Sheryl is very impactful,” said Ms. Singh Cassidy, who now runs a video shopping start-up, Joyus."
-The $1.6 Billion Woman, Staying on Message
See video of Sandberg and Singh Cassidy at IC 2011, named a top conference for female executives.
