Don’t confuse legibility with communication, just because something is legible doesn’t mean it communicates and more importantly doesn’t mean it communicates the right thing.
David Carson, Helvetica the Documentary Film

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Don’t confuse legibility with communication, just because something is legible doesn’t mean it communicates and more importantly doesn’t mean it communicates the right thing.
David Carson, Helvetica the Documentary Film

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Hybography
Not being content with my old hand-made hybog poster, I've started planning a new one. I start by mapping the page, using one of the fonts for now, the sans-serif font is Tunga bold.
Here I have just started to slap some of the Georgia font into the mix. Rather than the cut and stick approach I went with before, I'm having a go at free handing it because I like to make life difficult for myself.
I start to experiment with different, more illustrative ways of breaking up the text. I like the idea of this stretching/ripping but cant get it to just look right, I have a go at this organic tear a couple more times before I move on.
Inspired a bit by Greg Coultons style of lettering I start to draw chains and make the bottom of the serif font look heavy and metallic, maybe representing how the line of thought that is being opposed in the quote can hold people down, keeping them too grounded.
Hybography
After the crit I picked up on some things that I didn't think of when designed these posters. Although the brief keeps us to black and white, we could invert the colours. So I gave that a go and I loved it. It might just be because its simply something different to look at, but I still like it a lot so i'm gonna stay with it, for my digital piece at least.
I also decided to go a bit more playful with the text, probably no where near playful enough but I feel like it's progress, applying so warp effects to the now outlined text, I had to be careful that it didn't completely distort the words, I feel I struck a nice balance, keeping it legible but... interesting. Keeping 'necessary' un-warp-effected hopefully portrays a message. Necessary is boring.
Maybe I should have kept it non-hybridized.
I also started playing around with different layouts, perhaps a more considered layout for my hand made poster, not sure yet.
Hybography
As well as a hand made poster, we are using Illustrator to design another, using the same quote but different type and layout.
For the digital poster I was really focusing more(too much) on the actual hybog technique, this fixation carried over to my hand-made piece at first, so I would have to look at composition and other, more... interesting effects after the crit.
At this stage I thought I had a good looking hybog technique going so I moved straight onto the hand made job.
Which disintegrated after the crit.
I was somewhat happy with the digital poster, but i really wasn't happy with my hand made one. Both the materials and the design were shoddy in my opinion. I'll come back to it later, after some meditation.
Hybography
This short project had us describe and convey the message of a quotation of our choice through the merging of fonts with-serif and sans-serif.
The quote I chose was a fairly obscure quote that pops into my head now and then from Stephen Fry. The sentence isn't perfect as it is a direct quote and he is on a bit of a rant, the quote is "Things not being necessary is what makes life interesting". I thought that the things not being necessary ties right into this exercise. It isn't necessary, of course, nothing we do in art is necessary, but it can be interesting and rewarding(like swearing).
I start, as always by drawing and scribbling. At first I tried to merge the text quite organically, but it looks awful so I abandon ship and move onto fragmentation.
I also start to play around with layouts, This is definitely something I should have focused more on at this stage.

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