Evaluation
After the referral tutorial I re-approached the interview from type-radio with the intention of leaving the previous ideas and concepts behind to begin a new outcome. After re-listening to the interview I realised that the ideas and information I wanted to portray was still the same and that the concept I had was not as bad as I thought, but simply needed refining and developing into something with a bit more contextual reasoning and research.Â
After doing some more research into Felix and his practise, Contemporary design, Swiss design and other relevant design information. This helped to inform my concept in order to develop in and create an approach which expresses the idea that I wanted to portray much better than my previous outcome.Â
In regards to imagery my previous design was host to some quite vivid imagery but was quite a literal approach and the work looked very similar to Felix’s Poster work which is not ideal as the brief required us to create a conceptual piece of work to express a chosen idea instead the imagery was to literal. To progress the image based i approached the image making task with the idea to express Felix’s work process and the main concept that stood out was to use design tools as a visual, which lead me to look into knolling which worked really well to communicate my idea.Â
Overall I feel the outcome has been successful and i have produce a concept expressing design with really visually pleasing imagery.Â
















