Elevator Pitch and Supporting Paragraphs
Who here ever wanted to sleep better, feel healthier, and live life a lot more relaxed? Every year tons of dollars are thrown down the drain on a chiropractor. I propose that each person just get a Hot Spring spa. They are affordable, extremely energy efficient, and available typically within 50 miles of your residence. Hot Spring spa owners get the best of all worlds. They get the best massage, highest energy efficiency, and cleanest water available in a spa, thanks to salt water technology. Thousands of dollars saved on therapy that could be in your backyard and available every night. Instead of spending money on all those salty doctors, spend it once on a spa with salt water and start relaxing right away.
This pitch represents a one to two minute version of how I would approach selling a spa to everyone that came into my store. I’ve been selling them for 6 years, and most people will approach asking how it can help their achy joints. This basically goes over what I tell them. If they wanted more in depth knowledge about a particular item, I would go into it, but for this version, I highlighted the main points. I also mentioned in one sentence what my main point was.
I mentioned as well the costs/benefits of owning one. I spoke of the ease of maintenance, saving time and money (with the salt water), the energy efficiency, and how expensive chiropractors are. I offered a long term solution, that will save time, fuel, and doctor bill costs without incredibly increasing their electric bills and stress. A one-time purchase in exchange for relaxation, comfort, and ease for the next 10-20 years.