#hershel supply

Given the breakneck speed at which Herschel Supply has expanded over the past years, it’s hard to believe the company is only five years old. However, it seems as if it’s this drive and vision that’s led the company to rapidly innovate, to the point where they have unveiled their first trademarked fabric: the ApexKnit. “The unique woven technology seamlessly blends design and innovation – intersecting modern form with function and utility” stated Herschel Supply Co-Founder, Jamie Cormack. The fabric is comprised of “high-tensile yarn and minimal construction seams” providing a vast array of design options for the company. The brand’s popular Dayton and Lawson backpacks have been drastically reworked with ApexKnit, including updated accents like forged rubber and dual-density EVA infused padding, in addition to the Network pouch, all presented in a neutral gray hue. The upgraded features show Herschel’s commitment to innovation, while also keeping design and function at hand.