#herdesign

Unilever Future Leaders’ League is a global business case competition where you get the chance to gain firsthand insights into the dynamic world of consumer goods, collaborate with Unilever business leaders, land your first business trip abroad and meet fellow bright young minds from over 30 countries at the global round.

The local round in Indonesia will select top 3 individuals to represent the country in the Global Round of Future Leaders’ League in London, UK.

As they were aiming to target university students audience, they needed a fresh yet professional perspective. I created 7 sections in one page that was informational, educational, and persuasive, yet also warm, friendly, and knowledgeable.

See more on www.unileverfll.id

at Grha Unilever, 4-8 September 2017

Big Ideas

Quality is one of the brand equity’s pillar, so quality has such a big impact to the business from consumer’s experiences. To always give the best experience to consumers, every employee of Unilever need to know and also give their attention to the product’s quality. A small assessment at Tunnel of Quality will get their awareness and concern about Quality.

Objectives

Get awareness and engagement from employees, board members, and leaders at Head Office about Quality of products.

To get insights from the audience about products’ quality.

Get their attention about the importance of quality and have the future improvements to the products.

Impact

Over 500 people at Head office joined the series of Quality Day event.

Future improvement topics from board members and marketing leaders.

Quality is now a concern at Head Office through the word of mouth.

Phase 1

Tagline Voting

Get people to think about quality department itself and what are their opinion about the importance of quality in Unilever’s product, then they voted for the related tagline that were given.

Engagement built was 50 employees.

Phase 2 

QUALITY ASSESSMENT MEETING - workshop

Attended by Board Members and Marketing Leaders of Unilever; a workshop to assess Unilever’s products by benchmarking to competitors.

Engagement built was future prodict improvement for next quarter and joined by all board members and CCBT Leaders.

Phase 3

TUNNEL OF QUALITY

Every employees of Unilever needed to be educated about how to assess the products, so they can always deliver the highest quality of products to consumers. Also for them, as consumer, can be more conscious about what they are consuming.

Then, we delivered the education through entertainment, a tunnel of quality. There, they had to play the game in order to win the prizes. There were two games in the tunnel, the left side was where they should test the products through sensory and the right side was to find defect products that challenged their accuracy.

Engagement built was over 500 employee at Unilever.

The Tunnel

Product Sensory Test

Product Defect Finding

Publication for Quality Day

The Problem:

Millennials are always busy and they want to keep it that way. They have jobs or school stuffs to go after, trains and buses to catch after, dream to achieve, and so on. They somehow need everything compact in one hand and smartphones actually have helped them so much. Somehow, smartphones can’t do any work stuffs or the monitor is too small to catch up with long videos or texts.

The Solution: