#hercampaign

at Grha Unilever, 4-8 September 2017

Big Ideas

Quality is one of the brand equity’s pillar, so quality has such a big impact to the business from consumer’s experiences. To always give the best experience to consumers, every employee of Unilever need to know and also give their attention to the product’s quality. A small assessment at Tunnel of Quality will get their awareness and concern about Quality.

Objectives

Get awareness and engagement from employees, board members, and leaders at Head Office about Quality of products.

To get insights from the audience about products’ quality.

Get their attention about the importance of quality and have the future improvements to the products.

Impact

Over 500 people at Head office joined the series of Quality Day event.

Future improvement topics from board members and marketing leaders.

Quality is now a concern at Head Office through the word of mouth.

Phase 1

Tagline Voting

Get people to think about quality department itself and what are their opinion about the importance of quality in Unilever’s product, then they voted for the related tagline that were given.

Engagement built was 50 employees.

Phase 2 

QUALITY ASSESSMENT MEETING - workshop

Attended by Board Members and Marketing Leaders of Unilever; a workshop to assess Unilever’s products by benchmarking to competitors.

Engagement built was future prodict improvement for next quarter and joined by all board members and CCBT Leaders.

Phase 3

TUNNEL OF QUALITY

Every employees of Unilever needed to be educated about how to assess the products, so they can always deliver the highest quality of products to consumers. Also for them, as consumer, can be more conscious about what they are consuming.

Then, we delivered the education through entertainment, a tunnel of quality. There, they had to play the game in order to win the prizes. There were two games in the tunnel, the left side was where they should test the products through sensory and the right side was to find defect products that challenged their accuracy.

Engagement built was over 500 employee at Unilever.

The Tunnel

Product Sensory Test

Product Defect Finding

Publication for Quality Day

Part 3CommArtFest is an art festival that held by communications students of Universitas Indonesia. In 2015, CommArtFest came up with “artpocalypse” theme where art was being destroyed by one person that hated art so much and thought that artists didn’t deserve live in the world.

The trailers will tell how the backstory went and be revealed in the day of the event.

Part 1

Part 2

Part 3

Story by: Nisa Aqila

Video Edited by: Nisa Aqila and Astati

Videography by: Nisa Aqila, Astati, Bagus Syahrian, and Jasmine Alifa

Be the Sun

When the sun rises up

Don’t watch them linger in the cup

Nothing there is trying to break your heart

Though you've come to an end

It's just a story in a tale

It reminds yourself that you can’t stop right there

Now fly up to the sky

Lift your dream up high

And be the sun

Shining all the way through the days

As it’s dark around

In the covered ground

Nothing there can ever break your heart

Now fly up to the sky

Lift your dream up high

And be the sun

Shining all the way through the days

(written by: Kiara Riz, Nisa Aqila) Music Director: Agung Munthe

Keyboard, Hammond: Marthin Siahaan Guitar: Alvin Ghazalie Bass: Jundy Salut Anis Drums: Grady Boanerges

Sound Design: Agung Munthe & Canggar Krisnatry

Strings Arranged and Programmed by: Ivan Tangkulung .

Mixed by Harmoko Aguswan Mastered by Indra Q

Advertisement for Samsung Washing Machine

For millennials, appearance is essential. For them washing clothes is just to make it clean. Buying clothes is easy. But, little they did know, using wrong washing machine contributes to the damage of your clothes

Agency: Mullenlowe Group Indonesia