Campaign: McDonald's unskippable pre-roll | Wash your hands! In today’s day-and-age where consuming video content is a common phenomenon, everyone from school-going children to senior citizens is familiar with skippable ads that often precede YouTube videos. A recent campaign by McDonald's Russia leveraged this sense of familiarity to deliver an important message. Leo Burnett, the agency responsible for the ideation of the campaign, cleverly made the ad 20-seconds long. This decision magnifies the ad's impact as properly washing your hands also takes 20 seconds. We feel that the unconventional format of the campaign instantly draws the attention of its viewers. Given the magnitude of the threat that the world is currently facing, we wholeheartedly support this initiative. Credits Client: McDonald’s campaign: McDonald's unskippable pre-roll Title: We Are For Safety, With Both Hands Marketing Director: Tatiana Gura Marketing Manager: Viktoria Liparteliani Digital Director: Andrey Baikov Digital Manager: Ruslan Ledovski Leo Burnett Moscow (creative) Creative Director: Evgeny Shinyaev Account-director: Viktoria Semikasheva Art Director: Ekaterina Trokhina Copywriter: Daria Tsareva Starcom (media) Account Director: Tatiana Chyornaya Account Group Head: Alevtina Arkhipova Senior media-planner: Vera Konovalova Digital Account Director: Irina Fattakhetdinova Tags: McDonald's unskippable pre-roll, McDonald's, Leo Burnett, Coronavirus, COVID-19 Ads, COVID-19 Campaigns, Digital, TVC, TV Commercial, McDonald's advertisement, McDonald's advertising campaign, McDonald's marketing campaign, The first Unskippable pre-roll, Russian Federation, McDonald's advertising Read the full article