adidas YEEZY BOOST 350 V2 “Beluga” To Return With Reflective Uppers

adidas YEEZY is currently a $1 billion company with a Wyoming-based campus spanning 4,000 acres, but the brand looked much different in September 2016. And while the Kanye West-led institution is constantly looking forward, it’s revisited some of the most-coveted propositions in its roster now that manufacturing possibilities have increased in scale. For its latest “walk down memory lane,” ‘ye’s empire has returned with the YEEZY BOOST 350 V2 “Beluga.”

The debut colorway of YEEZY‘s most-ubiquitous design yet, the greyscale and near-fluorescent orange arrangement has become a “grail” to many sneaker collectors. Released nearly five years ago, the pair has continuously surfaced on “wish-lists” everywhere, especially following the brand’s cycle of retros (i.e. YEEZY 350 V2 “Bred” and “Zebra,” YEEZY 700 “Wave Runner”). And while the original “Beluga” style is reportedly on the way, its Primeknit upper has been reworked with a reflective finish. All other details – “SPLY–350” text on the lateral side, lack of heel pull tab – remain in tact, which is surely a treat to those who’ve always wanted the first V2. Furthermore, the “RF” version may lead to a decrease in the non-reflective pair’s resale price, encouraging some collectors to buy the original YEEZYs instead. In any case, this news is yet another manifestation of Mr. West’s promise that his Three Stripes-backed sneakers would one day be for everyone and anyone who wanted them.

Enjoy a first look at the shoes ahead, and anticipate full release details as fall inches closer.

Official Images: adidas Yeezy Boost 350 V2 Beluga Reflective

Making its debut later on this holiday season, here are official images of the adidas Yeezy Boost 350 V2 Beluga Reflective.

A counterpart to the classic adidas Yeezy Boost 350 V2 Beluga that dropped back in 2016, this pair keeps the same design with the only major difference being the Primeknit upper incorporating reflective details throughout when exposed to flash. Finishing details include the highlight sidestripe and encased Boost cushioning.

Retailing for $220, the adidas Yeezy Boost 350 V2 Beluga Reflective will release on December 18th in full family sizing at select retailers Yeezy Supply. For a complete guide including official photos, release dates, pricing and where to buy, visit: adidas Yeezy Boost 350 V2 Beluga Reflective.

In Jordan Brand news, the Air Jordan 11 Cool Grey returns this weekend.

Where To Buy The adidas Yeezy Boost 350 v2 “Beluga Reflective”

In mid-2016, the YEEZY footwear brand was barely a year and a half into its retail journey. While Kanye West and adidas officially announced their partnership in late 2013, it wasn’t until February of 2015 that the first adidas Yeezy shoe hit retail (the high-top Yeezy 750). Yeezy sneaker releases were few and far in-between, but things naturally picked up one year in with the debut of the Yeezy Boost 350 v2, the second iteration of the game-changing Yeezy Boost 350.

The first-ever release of the Yeezy Boost 350 v2 is nearly identical to the one seen here; a mix of greys and neutral tones off-set by a bold and bright orange stripe with the “SPLY-350” lettering hit stores globally in September of 2016, with an attached moniker of “Beluga”. It can be argued that the Yeezy Boost 350 v2 has stood toe-to-toe with the Air Jordan 1 Retro High OG as the most sought-after fashion/lifestyle sneaker on the market, and to this day both brands are trading friendly blows.

On December 18th, the YEEZY brand (almost) comes full circle by re-releasing the Beluga colorway, but with the reflective threads embedded into the knit upper. There was a time when YEEZY released a much more limited RF iteration of each colorway, but that tradition has since passed.

The official store list is just below; the shoes release on the adidas Confirmed App, YEEZY SUPPLY, and Yeezy retail partners globally.

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