#gump620

A great solution for a sport that is played in a unpredictable climate, is a indoor/outdoor stadium. Most baseball stadiums brave the weather and temperature but the Milwaukee Brewers fans have a great advantage. To avoid rain or freezing temperatures a roof seals the stadium giving fans a indoor experience. However baseball is an outdoor sport. On days with clear skies fans can enjoy watching the game under the sun or bright light at night. Nothing beats baseball in the summer. Go Brew Crew!

https://onmilwaukee.com/buzz/articles/fiserv-forum-entertainment-plaza.html

As the Milwaukee downtown is developing with a streetcar (The Hop) and the construction of the Milwaukee Bucks arena. As the area improves and home values rise, residents in neighborhoods near the downtown area fear they will be forced out of their homes. In the 1960s a lot of people were forced out their homes for the development of a major highway. It gave lots of people a fresh start but they had to give up good homes and land.

UBER broke cultural parameters on car services and how we think about carpooling. Some would say, UBER glamorized hitchhiking and normalized the action of getting into a strangers car for a ride!

Bumble is a fantastic example of a company that broke through cultural parameters of dating and WOMEN being the ones to reach out. It put the control in the hands of women to make decisions on what men they wanted to swipe on and talk to! This broke past the cultural parameters of dating and the social construct of putting the ball in the woman’s court. 

Tieks broke parameters on what a shoe looks like and the need for a shoe to be transformative for a woman that is working to fit into her bag. A physical parameter is finding a manufacturer that can make a shoe that is bendable in the sole.