Cadillac Dare Greatly
Cadillac #DareGreatly with Oscars @Cadillac @PublicisNA @PublicisLondon @IndependentMed1 @soundloungeny @millchannel
Cadillac has used the Academy Awards to launch “Dare Greatly”, an integrated advertising campaign marking a new era for the brand. “The Arena”, the commercial at the heart of the campaign, is set to President Theodore Roosevelt’s 1910 speech “Citizenship in a Republic”. Filmed in New York City, the commercial provides a slow motion view of downtown life in the new home of Cadillac since the move…
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