“We live in a strange time, where you can read one thing in the news and see other things on Instagram. When I watch the news, it looks like people want to separate one another, countries, people, to try to make us feel bad about each other. But if you can go on Instagram, and see what’s going on in the young generation’s heads, today we have more things which can unite people than separate them. That’s why we made this message of a new uniform. I tried to build a uniform for young people around the world. It can be China or Russia, Japan, Korea, England – they wear the same brands, listen to the same music. This is the reality.”