#googlization

Siva Vaidhyanathan, The Googlization of Everything: (And Why We Should Worry)

Taken from “The Plex: How Google Thinks, Works and Shapes Our Lives” by Steven Levy 

An example of Soft Power is found in institutions such as Voice of America and the Peace Corps. Both of these influential bodies prompt change or at least attempt at promoting model behavior and thought through exemplary action and ideologies

We must consider that Google is a for profit company that benefits off its users. 

Google provides seemingly infinite resources instantly and is entwined in our culture and nearly every aspect of life. 

“Google is not evil, but neither is it morally good. Nor is it simply neutral-- far from it” (4). It does not make people smarter or dumber. Rather, it is a tool that can be utilized in various ways. 

“Google is the dominant way we navigate the internet” (7). It holds massive biases in what it deems to be the best sources based off of its ranking system. We hold these biases to be true and accept them.

-It is important to be critical of google because we need to be aware of the large role it plays in our lives.