Google puts previously unimaginable resources at our fingertips—huge libraries, archives, warehouses of government records, troves of goods, the comings and goings of whole swaths of humanity. That is what I mean by the Googlization of "everything." Googlization affects three large areas of human concern and conduct: "us" (through Google's effects on our personal information, habits, opinions, and judgments); "the world" (through the globalization of a strange kind of surveillance and what I'll call infrastructural imperialism); and "knowledge" (through its effects on the use of the great bodies of knowledge accumulated in books, online databases, and the Web).
Siva Vaidhyanathan, The Googlization of Everything: (And Why We Should Worry)














