SEO Secret: Why Your "About Us" Page is Killing Your Search Rankings (And How to Fix It)
Most people treat their "About Us" page like a company diary—filled with founding stories, mission statements, and core values. But here is the reality: Google often prioritizes your About page over your homepage or service pages.
Why? Because when a user (or Google) asks, "What does this business actually do?" your About page is the primary source of truth.
The Problem: The "Clarity Gap"
If your About page is too vague or focuses only on "passion," Google struggles to categorize your business. With the rise of AI-generated summaries, if you don't define yourself clearly, Google will fill in the blanks—often incorrectly. This hurts your Entity Authority and Topical Relevance.
The Fix: Stop Telling Stories, Start Defining Entities
You don’t need a 10,000-word essay. You need a clear Statement of Purpose at the very top.
Use this formula:
"We are a [Type of Company] that helps [Specific Audience] achieve [Specific Result]."
To make it bulletproof for SEO, ensure you include:
Specific Services: List your top 3–5 offerings clearly.
1: Authority Signals: Mention certifications, years of experience, or key milestones.
2: Geographic Clarity: If you are a local business, name your service areas explicitly.
3: Internal Linking: Link directly from your About page to your main service pages to pass on "link equity."
The Bottom Line: Clarity beats creativity every single time. If Google knows exactly who you are and what you do, it will reward you with better rankings.
