Now you see me, now you don't
Yesterday's Squared Online class was superb, covering topics such as how digital media has been used for good, in particular within the charity sector, and online privacy. Not surprisingly, the majority of Squares admitted to not reading the Ts and Cs when singing up to stuff online. The main reason for this was that they're simply too long.
Digital for good
The examples of digital helping charities were great and got me thinking about one particular platform, Snapchat. In a recent article, Ben Austin discusses how the platform has been used, and concludes with a suggestion that any Snapchat campaign is more likely to be successful if the brand is already 'down with the kids' - this is mostly due to the main demographic of Snapchat users being young people, mostly teenagers.
I can't help thinking there is potential for something to be done by both charities and commercial organisations. Snapshat's USP is that the images vanish after a short time.The first topics that spring to mind when I think of stuff disappearing are climate change and animals.
If Snapchat is already being used by young people, surely this could be a great way to tap into the concious of the youth and get the real stakeholders involved by illustrating how fast our wildlife and planet is changing, in some cases disappearing. For example, by using images of endangered animals, or small islands that are vanishing due to rising sea levels.
In the private sector, this could be used in a similar way for environmentally friendly products. For example, Lush and The Body shop could use a similar tactic to promote the sustainability of their products.
Do you know of any good Snapchat campaigns? Can you think of any more organisations that could use this? Please share your thoughts below.
