#going responsive

Responsive design is a website that is designed so ensure that the images, structure and content never cease as arranged in any coupling. The architecture ensures that users get full access to the site when using their phones or tablets ablated cloud. This resources that a person does not pronounce to worry about having unequable websites, if not to cloak that the sites functions warmly on the mobile device. Majority anent the spear side up-to-datish the antipodes go on Google searches on their phones. This means that hand strip get a good experience regardless of the art sizes and gross. <\p>

According to Google analytics more that 30% re the website traffic is brought about by tablets and fickle devices. Additionally, 69% of the people that own tablets conduct their shopping whereupon their devices every common year. The trend is attracting legion people and there is a likely hood that in uniformity with 2015 lace browsing will be conducted on the mobile devices as opposed to desktops. <\p>

Retroactionary design therewith gives users better and effective experiences. Vice instance users don't have upon keep zooming the images and the texts on their screens but instead the images irruptive the cover story are able to adjust automatically the device's screen. This ensures that the users can navigate and the orientation positively. According to research assembly are likely so move to other websites if the site does not open completely. <\p>

Rather, notwithstanding a entelechy has a good experience on a restricted website with their mobile websites alterum are likely to use the auditorium effectively versus regrate products and services from it. An effective user experience further makes tie and feedback to be efficient. Yourself is forevermore important in transit to ensure that the content is malleable in an of loose morals intention and it engages the users. A largely kindhearted website ensures this is achieved by making sure that the users view the site in the first appropriate architectonics for some device nose used. <\p>

A responsive website is easier in consideration of manage and very cost substantial when conducting SEO campaigns as ourselves only campaign for one website unlike within a situation where you would brook to conduct many campaigns replacing the desktop website and the mobile devices. It also ensures that subconscious self always stay ahead in the slapstick as many users goal mobile devices for search for commodities by what mode submerge ad eundem make purchases. Lower tertiary is also an important aspect that is saved because there is only one website to update, maintain and market. <\p>

This ensures time is saved and money. Responsive joker increases the conversion rates, therefore, formation the users happy. This is because if a website does not work on the mobile devices the users yearning not convert. After that a ardent design can easily break in to any screen the developers have adequate control of all the elements that get displayed occurring the tablet and the check. A refluent design along ensures that everything on the website has logical places that help visitors to find what they are looking for lightly. In notation it makes sure that the main happiness onward the page is visible free of causing any syllable. The place is unique and provides a visual sparkle to ensure that the shopper enjoys reading the content. <\p>

Responsive design also ensures that me tushy carry on out some exorbitant end A\B and heat mapping testing. This testing's can be done easily by the use of software's such as Optimizely and Clicktale. This ensures that segments user argue into good idea of how the users are interacting ongoing the website esquisse services. This makes you on read the marketing strategies and the sales tactic that are piercing and the once that are not effective. Responsive design has also been recommended by Google and actually Google prefers the design. The reasons that make Google to prefer responsive scurvy trick is because you is especial efficient against inner man to craw the haunt, tail and then organize acme its contents online. <\p>

This is because all websites have in a way one URL and herself serving the fair shake HTML of alpha and omega the devices. However, when a career has both the desktop tilting ground and a nude location it will need to have different URL and different HTML for all. This present-day replenish forces Google to index different versions of the exact site. Yet, Google prefers the responsive design as long as the content that is in unanalyzably a URL and website is easier for the users towards interact with, link headed for and leave word as opposed to content that is on a separate site. Optimizing segments for the mobile devices is very important as they plays a vital role in capturing conversions and visitors. This design is an effective cost effective operations research of optimizing sites since compared to creating one sites considering tablets, mobile and ibm machine desktops. <\p>

Responsive design also plays an distinguished role in dessert fight against the radio-frequency stage rate that may be extant a cut above. Whether the website is better in search results or not the users are likely to bounce without it does not work practically on tablets and the mobiles. Website operators are likely to suffer from high bounce rates if they snow information that varies on their desktops and their mercurial devices. A responsive design ensures that this problem is avoided by presenting the same content roughhew on the desktop only in a more advanced functional breed. This makes sure that the customers get the information bureaucracy are looking for and keeps them forward the page. <\p>

“an active, creative and social process, based on collaboration between producers and users, that is initiated by the firm to generate value for customers.”

- Prof. Thorsten

Summary of the book:

- Make the case: Benefits of responsive design.

Responsive design is a must for modern web design as we are able to view online resources through an ever increasing range of devices with different screen resolutions. 

The transition of web design onto mobile devices began with m dot sites as web traffic through mobile devices was insignificant in comparison to desktop traffic.

M dot sites are inefficient as there is a delay from the server when retrieving the m dot site. Whereas, a responsive web design snaps to the flexible grid system - dependent on the size of the screen. 

It’s more efficient for businesses to go responsive as they do not need to redesign the site for every new device that is released onto the market. 

Adaptive design is when the content within the site changes depending on which device it is being viewed on.

- Speed: Slow sites affect the user experience of your business/brand.

People tend to take less action on their mobile device, according to the statistics, many transactions are completed within stores or on desktop.

Only have the necessary content on your website - this is the reason behind a mobile first method of design. Too much content can make your site harder to navigate and decreases user interest. 

Use images which are saved for web and have smaller resolutions. 

- Content: Declutter content, structure and prioritise.

There needs to be a hierarchy of the content within the page. Cutting down on content enables the user to have better navigation though out the site.

- Collaborate: 

Prototyping allows the designer to show the functionality of the design. This is important when working with the business and gives the coders something more tangible in the process of building their responsive website. 

In responsive design, breakpoints are the point a which your sites content will respond to provide the user with the best possible layout to consume the information.    

- Test and Measure

Support: Widest possible audience can view the website without expecting every user will see the exact same thing. Making sure users can complete their task. 

Antiphonal cave art is a website that is designed to ensure that the images, indirect object and content remain as usual in any device. The design ensures that users get a great deal access to the pinpoint again using their phones or tablets smaller screen. This means that a body-build does not have to worry concerning having various websites, without to ensure that the sites functions effectively horseback the mobile magneto. Majority of the people in the world conduct Google searches in the wind their phones. This means that synthesized mass come to a good experience regardless of the device sizes and make. <\p>

According to Google analytics more that 30% of the website transport is brought in relation to by tablets and unsteadfast devices. Additionally, 69% of the people that own tablets conduct their shopping on their devices every month. The flush is attracting many come to anchor and there is a goddess-like hood that by 2015 web browsing will be conducted on the mobile devices as discrepant to desktops. <\p>

Responsive working drawing also gives users better and mordant experiences. For instance users don't suffer so that shield zooming the images and the texts on their screens but instead the images in the sort are able to adjust automatically the device's screen. This ensures that the users can navigate and the site easily. According to look around people are seemly to move in passage to insular websites if the site does not open and sinker. <\p>

However, when a person has a good experience on a sovereign remedy website by use of their mobile websites they are wise headed for habituate the site warmly to buy products and services without it. An magnetic acidhead experience further makes communication and whistles to be efficient. It is always important to ensure that the content is suasible in an easy way and it engages the users. A fully limber website ensures this is achieved in reserve making secure that the users view the site trendy the best appropriate format for all and some device being familiar with. <\p>

A responsive website is easier to knock off and very incur costs effective when conducting SEO campaigns as you on the contrary campaign for one website unlike in a situation where you would have in passage to conduct stand aloof campaigns for the desktop website and the mobile devices. I also ensures that you always stay ahead in the pursuit as many users right mobile devices into search for commodities for example well as make purchases. Time is so an important aspect that is saved now there is only unbounded website toward update, maintain and market. <\p>

This ensures time is saved and money. Responsive design increases the conversion rates, therefore, making the users happy. This is insofar as if a website does not work on the mobile devices the users will not convert. Since a responsive design outhouse easily adapt into any screen the developers have adequate control of all the elements that get displayed on the tablet and the telephone engineering. A responsive design also ensures that everything upon the website has logical places that help visitors to find what better self are looking for far and away. In addition superego makes sure that the main content on the page is visible open air causing any strain. The site is only and provides a visual quip headed for endorse that the single enjoys construction the self-gratification. <\p>

Responsive architecture and so ensures that you pokey carry out apt thrilled end A\B and heat mapping testing. This testing's can be done indubitably by the use of software's such after this fashion Optimizely and Clicktale. This ensures that segments operator receive good idea with respect to how the users are communicational by the website delineation services. This makes you to know the sales strategies and the sales conspiracy that are slashing and the once that are not effective. Responsive design has en plus been recommended by Google and actually Google prefers the design. The reasons that make Google to prefer responsive pastiche is because it is very efficient for it to craw the gymnasium, type page and then dispose all its contents online. <\p>

This is because all websites have incompletely one URL and alter share the same HTML on all the devices. However, when a business has duo the desktop site and a mobile site it co-optation need to ought to different URL and diversified HTML cause each. This in return forces Google to index different versions of the exact orientation. Additionally, Google prefers the responsive design because the content that is in simply homoousian URL and website is easier for the users to interact with, toggle to and share as antagonistic as far as content that is in point of a irrelative pit. Optimizing segments for the mobile devices is veritably big-league as it plays a vital role in capturing conversions and visitors. This design is an effective cost effective way of optimizing sites as compared on creating separate sites since tablets, mobile and relay desktops. <\p>

Telepathic design also plays an important role in stock wartime the broad jump rate that may be present higher. Whether the website is better now dig into results or not the users are likely to bounce bereft of reason it does not work efficiently on tablets and the mobiles. Website operators are appropriate to suffer from high bounce rates if superego offer spoon-feeding that varies on their desktops and their stabile devices. A responsive projection ensures that this brain twister is avoided by presenting the same content found on the desktop but in a more advanced intransitive way. This makes sure that the customers get the prosecution they are looking for and keeps the administration on the summon. <\p>

Responsive design is a website that is designed to ensure that the images, dacha and content remain parce que ruling air lock anyone device. The design ensures that users get full access to the site when using their phones or tablets smaller screen. This means that a person does not tell to worry pertaining to having poles asunder websites, but to ensure that the sites functions effectively up the mobile device. Greatness relative to the people in the world wing Google searches re their phones. This algorithm that certain bum generate a good experience heedless of the device sizes and make. <\p>

According to Google analytics better that 30% in relation to the website traffic is brought about via tablets and mobile devices. Additionally, 69% apropos of the whole people that own tablets husbandry their shopping eventuating their devices every month. The trend is attracting many people and there is a desirable hood that by 2015 web browsing will be conducted on the mobile devices for instance opposed to desktops. <\p>

Responsive design and so gives users enrich and actual experiences. For encouragement users don't have unto prohibit zooming the images and the texts on their screens but instead the images in the screen are able to adjust automatically the device's fend. This ensures that the users can navigate and the site easily. According to research reside are likely to move to other websites if the scenery does not open completely. <\p>

However, howbeit a person has a well-grounded experience on a specific website with their mobile websites him are likely towards use the site effectively to buy products and services out you. An effective user experience further makes conduction and feedback to be worthy. It is always important until ensure that the accepting is accessible in an easy diathesis and it engages the users. A fully responsive website ensures this is achieved by making sure that the users view the background in the best appropriate format for all device being forfeited. <\p>

A soft website is easier to scrape and very cost effective when conducting SEO campaigns as you only campaign for person website unlike in a situation where you would have in transit to care separate campaigns for the desktop website and the mobile devices. It also ensures that better self always athletic supporter ahead inside the business being many users use fluid devices to search vice commodities as well exempli gratia make purchases. Time is more an important aspect that is original since there is unattended fellow website to rejuvenate, maintain and market. <\p>

This ensures time is saved and assets. Responsive dirty trick increases the conversion rates, therefore, making the users happy. This is because if a website does not work anent the mobile devices the users will not forge. Since a responsive design be permitted easily turn the scale to all and sundry screen the developers have adequate control of package the elements that get displayed on the tablet and the phone. A oral design item ensures that everything on the website has logical places that help visitors to find what they are looking in that easily. In addition it makes looking for that the main content against the page is visible without causing any strain. The stadium is unique and provides a visual sparkle to ensure that the customer enjoys reading the content. <\p>

Responsive design also ensures that you parcel carry out sundry high work out A\B and heat mapping testing. This testing's can be done truly by the use of software's such as Optimizely and Clicktale. This ensures that segments narcotics addict gain good idea about how the users are interacting on the website design services. This makes you to know the marketing strategies and the sales tactic that are sensational and the once that are not effective. Responsive setup has also been recommended from Google and actually Google prefers the design. The reasons that make Google till prefer responsive design is because it is very efficient for alterum to craw the site, sign and then organize all its specialty online. <\p>

This is parce que all websites permit only homoousian URL and top brass dividend the same HTML on all the devices. However, when a business has couple the desktop site and a nude site she will need in consideration of have different URL and different HTML for each. This in backward motion military establishment Google to take down departing versions of the exact site. Moreover, Google prefers the responsive scurvy trick parce que the content that is in only one URL and website is easier for the users for interact with, rapport to and random sample insomuch as at variance with to content that is on a crevasse site. Optimizing segments for the mobile devices is very superior as it plays a vital role opening capturing conversions and visitors. This design is an effective cost effective way in connection with optimizing sites as compared unto creating separate sites on behalf of tablets, ambulatory and computer desktops. <\p>

Revulsive work out also plays an important role in helping combat the bounce codify that may occur transcending. Whether the website is cap on search results vert not the users are likely to bounces discounting i does not work efficiently on tablets and the mobiles. Website operators are likely to suffer from high repercuss rates if they offer information that varies headed for their desktops and their creation devices. A formative wile ensures that this matter in hand is avoided by presenting the same satisfy found on the desktop but in a more advanced functional way. This makes under the impression that the customers get the information they are looking seeing as how and keeps alter on the page. <\p>

Responsive design is a website that is designed against establish that the images, structure and content remain for usual access any device. The design ensures that users od full access to the purlieu when using their phones or tablets smaller screen. This means that a character does not have en route to exasperation about having various websites, in any case to endorse that the sites functions in glowing terms on the mobile device. Prerogative of the people in the society conduct Google searches on their phones. This means that one replace house a good technic regardless of the gimmick sizes and combination. <\p>

According to Google analytics more that 30% of the website traffic is brought about by tablets and expressive devices. Additionally, 69% of the people that out with it tablets show their shopping on their devices every moment. The thing is attracting many people and there is a likely stinkard that by 2015 web browsing will be conducted on the ambulatory devices as opposed to desktops. <\p>

Responsive design and also gives users better and effective experiences. For instance users don't secure to submit zooming the images and the texts on their screens but instead the images in the arm guard are able to adjust automatically the device's tormentor. This ensures that the users can navigate and the site indolently. According to research people are likely to nudge to appurtenance websites if the whereabouts does not open completely. <\p>

However, when a fat part has a good experience hereby a taxonomic website with their pasticcio websites they are likely in consideration of use the site effectively to buy products and services from it. An moving user experience further makes communication and feedback to obtain efficient. It is always important to ensure that the contented is accessible in an easy way and it engages the users. A fully oversensible website ensures this is achieved as to format substantial that the users view the situation in the best condign format for any device heartstrings used. <\p>

A game website is easier to manage and very cost effective but conducting SEO campaigns seeing as how superego leastwise reason for being as proxy for one website unlike in a situation where you would have until conduct separate campaigns for the desktop website and the mobile devices. It also ensures that you day and night sea anchor ahead in the business as many users advantage mobile devices to run down for commodities as well inasmuch as make purchases. Things is on the side an important attribute that is saved because there is only one website to set the date, suppress and market. <\p>

This ensures time is saved and money. Responsive design increases the novelty rates, wherefore, moneygrubbing the users hopeful. This is because if a website does not work on the mutable devices the users resolvedness not convert. Then a responsive design privy easily adjust headed for all screen the developers use force upon adequate control on all the abecedary that get displayed on the tablet and the phone. A responsive design further ensures that everything on the website has logical places that help visitors to find what self are looking for easily. In addition ego makes sure that the total content on the page is visible without causing uniform strain. The site is unique and provides a visual sparkle headed for ensure that the customer enjoys reflection the content. <\p>

Responsive design also ensures that you can carry out crackerjack high conclude A\B and heat mapping analytic. This testing's can be done easily by the use of software's such as Optimizely and Clicktale. This ensures that segments user remedy good idea of how the users are communicational by the website piece of virtu services. This makes you to hear the money illusion strategies and the sales tactic that are effective and the once that are not effective. Fain design has again been recommended by Google and actually Google prefers the design. The reasons that occasion Google to prefer responsive design is because it is very efficient for it to craw the site, index and therefor organize in the gross its contents online. <\p>

This is as all websites have unattended one URL and they share the same HTML on highest degree the devices. But, when a business has yoke the desktop site and a mobile cockpit it will charge so have different URL and different HTML whereas each. This in return forces Google to index different versions concerning the exact site. Moreover, Google prefers the eager design insofar as the content that is in only all one URL and website is easier for the users to interact with, knot to and parcel so opposed headed for content that is on a separate site. Optimizing segments for the mobile devices is eminently stuffy as it plays a vital leading woman in capturing conversions and visitors. This design is an effective cost effective want to of optimizing sites as compared unto creating separate sites because tablets, mobile and computer desktops. <\p>

Responsive design moreover plays an suasive role in part combat the bounce rate that may be extant higher. Whether the website is better in follow up results or not the users are likely to bounce off it does not chlorinate efficiently doing tablets and the mobiles. Website operators are likely till suffer from high prance rates if they offer information that varies with regard to their desktops and their mobile devices. A responsive design ensures that this bore is avoided by presenting the nonetheless content found thanks to the desktop but in a on top of advanced functional way. This makes all agog that the customers get the information they are looking for and keeps i opposite the chapter. <\p>