GCAP Loading - Keynote
Speaker: Felix Kramer
Twitter: @legobutts
Felix Kramer was the keynote speaker at GCAP Loading, the talk was based around marketing your game and could even carry into marketing yourself, but let’s just stick to the game. So here is my short summary/takeaway from the talk, Others would have gained different ideas and thoughts.
- Marketing should be planned, it needs to be a process just like pre production, production, business planning, financial planning. Without a plan marketing will not be as sufficient. When it comes to planning out your marketing, plan it around your production milestones.
- Eg. Alpha you could possibly release an early teaser trailer, if not even before alpha if you had made a vertical slice. This will allow a seed to be planted which you can now nurture to grow your audience
- It’s important to have a clear timeline, this allows you to know when trailers need to be completed, or when that advertisement needs to go live. The last thing you want during production is to make a really horrible trailer because you didn’t plan for it.
- Ensure you’re marketing towards your intended marketplace, if you do this I can only assume(because I haven’t had to market a game yet) that marketing your game will be a little easier, and perhaps even financially cheaper due to knowing your target market, rather than marketing to the masses.
Some other hot tips from this talk, which could be obvious, but just forgotten are:
DON’T DO IT ALL BY YOURSELF
- If you can spend the money, hire employees or contractors to help you out
- Have a support group that can assist you when times get tough
IF YOU DO TAKE THE ROUTE OF DOING IT ALL BY YOURSELF
- Ensure you don’t burnout
- Create achievable goals
- Do one thing at a time, not all at the same time
- But most importantly take care of your health.
