#futurerising

So it's been 'activities week' at uni, whatever that means. But it has given us the opportunity to do something different, not just struggle away forcing an idea out in the studio all day long. A company called 'Futurerising' came in to see the creative advertising course and came with some incredibly inspiring speakers.  A Planner from Fallon spoke to us, I have always loved work from Fallon so this was exciting. David Adamson (@curiousclutter) Left me feeling inspired to get out there and get a job, with a ruthless yet energetic mind set. With so many briefs to do at uni at the moment he got me in a really positive mood to tackle the immense work load. He told us to think bigger than the idea, 'campaigns are built to die, brands live on.' I love that this is something we are encouraged to do so often at uni, create BIG ideas that actually will make a difference. Especially when, as third years, we will be given such structured and restricted briefs when we first get jobs and actually get into the industry.

Another speaker that I really admired was Gemma from WellMadeStudio (@wellmadestudio). She spoke about free internships and was saying how we shouldn't offer to work for free. It is something that i just assumed I had to do before I get a job, to prove myself before they want to actually pay me, especially going into a creative industry like advertising. However, Gemma made me feel proud of my talent and creativity and made me think about my ideas in a way that they actually have more value than older ideas. Surely we, as students, are more valuable than current employees in agencies? We are fresh thinkers and crazy thinkers, not yet confined by agency thinking. We are not yet moulded. How amazing is that?