seen from China
seen from Türkiye
seen from Sweden
seen from Türkiye
seen from Georgia
seen from United States
seen from Georgia
seen from United States
seen from China
seen from Uzbekistan
seen from Spain
seen from Georgia
seen from United States
seen from China
seen from United States
seen from Russia
seen from United States
seen from United States
seen from Italy
seen from Australia
The facts
Research and night finding on the killing of the incident animals, these are the fact sheets I printed out for suzie for the start of scamping ideas for the campaign.
I also included a sheet with no killing facts as I have seen all the previous campaigns have gone down this route.
I tried to make sure we knew a lot about the cause, and wanted to make sure I knew everything which is currently being done in the the world of anti fur campaigns.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Copy write, Copy write and more copy write
after a few hours on this project, I came to the realisation to create the posts we should structure the text.
1st Part - Fake sarcastic sorry statement
2nd Part - Contradict the brand, controversial and funny
3rd Part - They wont do it again statement
Strapline - Joke URL that sends them to our case page
They are not FAUX
it has been proven this earnings sold as Faux Fur are real FUR
we have found most retailers have removed the items straight away when they have been found caught out. So took a bit of researching the evidence, we took this screenshot from an investigation from sky news.
Picking the perfect bits
Looking through the designs me and suzie came back with for the short brief I handed out [see pdf submission]. We found area’s we loved and hated.
The title was perfect for this and actually inspired to change most of our other titles, to little word plays to associate it to the image.
What do we do?!!!!
So we came to a road block, after testing our the shortlisted ideas with public. It never had the desired effect.
We had to go back to the drawing board, this was the start of the apology letter.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Controversial
So I have been looking at campaigns to inspire us to be a bit more savage. We are creating spoof ads but can’t create copy that has the right balance.
Above is an example I found kfc, which isn't spoof but is very controversial. And the whole point is its advertising a problem they fixed. We can use how direct kfc has been. This is one of the example I have shown suzie to inspire the copywrite.
activation for the social topic, for the fur for animals
Mobile application for the fur for animals campaign
