#fundawear

近年不少傳統的品牌都開始陸續涉足智能產品的領域，例如杜蕾斯（Durex）便是一個好好的例子，因為最近他們推出了一款專為愛侶而設的智能內衣褲 Fundawear，即使兩者相隔兩地，也可以用震動的方式去「撫慰」大家的另一半，短暫解除相思之苦。

單從 Fundawear 這個名字，就可以看到杜蕾斯這款全新的穿戴式智能產品是專為情侶提供「樂趣」而設。當情侶穿上這套獨特的 Fundawear 內衣褲之後，便可利用手機應用程式在螢幕上針對各個部位進行遙控，令 Fundawear 在敏感位置上進行震動。如此即表示即使伴侶不在自己身邊，也可以隨時隨地去進行「撫慰」。

值得留意的是 Fundawear 現時已率先於澳洲登場，並會同時推出男性及女性版本，當中男性版本包含震動內褲，至於女性版本則有震動內褲及胸圍，兩者的震點都會根據男女的生理結構而有所不同。當然該款新產品聽起來相當有情況，但小心日常胡亂使用的話，可能會令伴侶出現尷尬的情況啊！

來源：Durex

“Five years from now, we may be sorting our laundry based on whites, coloreds and wearables.”—one of the panelists in the MobileWeek conference quipped.   It is an interesting, and certainly not a far fetched assertion if the uptake of the Apple Smart watch were any indication, which reportedly generated as much as 2 million pre-orders.  

Several factors are helping fast-track the trajectory of wearables.  From the supply side, computer chips are becoming smaller, as well as cheaper and faster to produce, as good old Moore predicted.  Parallel breakthroughs in its close cousins— IOT (Internet of Things), data and cloud computing are serving as catalysts in wearable tech innovation.  But my personal theory is that if there’s one thing that would ultimately push this overboard into the mainstream, it is simply necessity for brands and marketers.  The fact is, the real estate for visual and audio communication is almost completely saturated.  A study by the San Diego Supercomputer Center projected that by 2015, the average person will be exposed to 6.9 million-million gigabytes of information, that would take roughly more than 15 hours a day to see or hear.  That means exposure to information every minute of every waking hour.  At this rate, brands who want to compete for airtime would have to find a way to do it in our sleep.

Or, they could venture forth and find new lands—welcome to the next frontier of wearables.  

When we think of wearables, the default association for most people is bands and watches.  No big surprise since the technology was first popularly adopted in these formats.  But, when I think about the potential for wearables, what excites me most is the idea of seamlessly integrating it in our clothes—the articles that are closest to our bodies.  I personally like Billie Whitehouse’s definition as pieces of clothing that are imbued with intelligence so that they can serve a greater purpose.  Billie is touted as the Elon Musk of fashion for the breakthrough work that her company, Wearable Experiments is creating.  They are trading big, clunky and unnatural wearable tech products for ones that are subtle, organically designed, washable and truly wearable.

What excites me most about the promise of this kind of wearable technology?

One important reason is that it will help bring people back to the here and now of the physical world.  While mobile technology is enabling us to be efficient, productive, and more connected, it is also sucking us into another world, relentlessly stealing our attention from the present. With the notification function of smart watches for instance, we wouldn’t need to be glued to our phones the entire time, so we can focus our attention on where we are and the people we’re with.  We can be proper human beings again.  In effect it is freeing us from the shackles of hyper-connectedness and the fear of missing out.  Another innovation along this line is Wear:Ex’s Navigate blazers.  It is a wearable navigator powered by Google maps that gives you the signal  to turn left, right, or stop with a tap on your shoulders.  This way, instead of burying your head down on your phone to follow google’s instructions, you can now pay attention to your surroundings.

Wearable fashion will provide a previously unexplored and untapped dimension in how we we communicate— through the sense of touch.  If we think about it, touch is the most primal of our senses.  Scientists have found that even before birth we’ve already been receiving tactile signals in the form of our mother’s heartbeat amplified by amniotic fluid, laying the foundations of the mother and child bond.  Our skins are like finely tuned barometers of emotions, changing in temperature, color, texture, suppleness when we’re angry, happy, excited, afraid, embarrassed, guilty, in-love even.  It gives us insights into our emotions more powerfully than the spoken word ever could.  

Executed right, wearables can tap into the power hepatic communication, and the best part is, it can do it even from a distance.  Imagine a mother who is still able to caress her baby to sleep while she’s away from home with a vest that translates her gestures on her mobile phone to a sensorial output.  That’s just my badly put idea.  If you want an actual product, just take a look at Wear-Ex’s Alert Shirt.  It is a jersey that is able to transmit the player’s sensations to the fans from a tackle to a nervous penalty kick, redefining what an immersive experience means.  Or think about about the Fundawear—undies with special vibrating zones developed with Durex to enhance adult playtime (I’m sure you get the picture.)      Given how our connections through various platforms multiply exponentially, fulfillment will be measured less by latitude and more by the depth of our experiences.

Exciting developments are happening in the scientific and design fronts.  A scientist in Sussex is conducting experiments in how human emotion can be transferred by technology that stimulates different parts of the hand without making physical contact with your body, and just using bursts of air.  Meanwhile a student at  Umeå Institute of Design is exploring how “interaction designers can leverage and embrace the sense of touch to develop interfaces and experiences that go beyond traditional visual and form-based aesthetics.”

Okay no but like this is super cool! Technology has come so far that you can touch your partner with an app of all things!

Long distance relationship? No problem! You can still touch each other!

Partner on a business trip? No problem! You can still touch each other!

It doesn't even necessarily have to be sexual. Just strokes or holding would be okay with this, too.

The Quality of Life can't be measured or tested. It's pure how people experience their own life. Because everyone is 24/7 online and busy, the quality of their life is suggested to be lower. Nowadays you'll see a lot of people take time to enjoy little things in life. They take time to make their quality of life higher.

Fundawear, developed by Durex, is one of the coolhunts that fitted this trend. This product is just like underwear, except for their ability to be controlled by an app. Once this app is installed on your boy-/girlfriends smartphone, they can control your underwear. So if your busy during school of work and you feel your underwear moving, you know your betterhalf is thinking of you. The 'I miss you' texts are no longer needed, just buy the Fundawear. It improves your quality of life.

The second coolhunt is the Scanadu Scout. With this device the user can check their own health. It measures your heartrate, bloodpressure etc. and finally give an advice with if you're healthy, and what you maybe should do to become healthy. It saves a lot of time, because users don't have to go to the doctor for a check-up when they feel a little bit ill. With more free time on your hand, you can enjoy the fun things in life, and doctors become less important.

Source: http://fundawear.nl/