#freeseotools

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If you’re working on improving your website’s search visibility, having the right tools makes a big difference. Webpulls is a free SEO crawler tool designed to scan websites and uncover SEO issues that may affect rankings and performance.

Webpulls analyzes websites the way search engines do, helping you identify technical problems, on-page SEO gaps, and performance issues. From broken links and missing meta tags to crawl and indexing errors, the tool highlights areas that need improvement.

One of the biggest advantages of Webpulls is that it offers full SEO crawling completely free, without forcing users into paid plans. This makes it a useful option for bloggers, small businesses, developers, and anyone learning SEO.

SEO in 2026 still needs the same basic logic: useful content, fast pages, and relevance. But the way we discover and fix problems has changed. The good news: you don’t need expensive software to start — many excellent tools are free and perfectly suited for beginners.

Below are 10 free tools I actually use and recommend. For each tool I explain what it is, why it matters, exactly how to use it step-by-step, a real example, limits you should know, and practical tips so you can act immediately.

1. Google Search Console (GSC)

What it is

Google Search Console is a free tool from Google that shows how your website performs in real search results. It tells you which keywords people are using to find your site, how many times your site appears, and how many people actually click your website.

This tool also helps you find technical issues. For example, if some pages are not indexed, if your website has mobile problems, or if Google is having trouble reading your content, Search Console will show warnings. This is very useful for beginners because it gives clear reports in simple graphs and messages.

When you use this tool regularly, you slowly understand what works and what doesn’t on your website.

Why it matters

GSC is the single source of truth for what Google sees about your site. If you want to rank, start here.

How to use (step-by-step)

Sign in with a Google account at search.google.com/search-console.

Add your site (use the domain or URL-prefix method).

Verify ownership (recommended: DNS verification via your host).

Submit your sitemap (e.g., https://yoursite.com/sitemap.xml) under Sitemaps.

Check Performance for top queries and pages.

Look at Coverage for indexing errors.

Use URL Inspection to test specific pages.

Fix issues and request re-indexing.

Practical example If your page ranks at position 20 for “freelance web designer rates,” open GSC → Performance → filter that query → see which pages show → improve the page’s title and H1, then request indexing.

Limitations Data is delayed (usually 1–3 days). It doesn’t show all queries (some are omitted for privacy). No on-page editor — it tells you issues, you fix on your site.

Pro tips

Check GSC weekly for new errors.

Use the Performance report to find “low-hanging” queries with decent impressions but low CTR — improve titles and meta descriptions for quick wins.

2. Google Analytics 4 (GA4)

What it is

Google Analytics 4 (GA4) is a free tool from Google that helps you understand what visitors do on your website. It shows where your visitors come from, which pages they visit, how long they stay, and what actions they take such as clicking buttons or filling forms.

Why it matters

Understanding user behaviour helps you see where traffic drops off, which pages need work, and which content converts.

How to use (step-by-step)

Create a GA4 property at analytics.google.com.

Install the GA4 tag via Google Tag Manager or paste the measurement ID in your site header.

Wait 24–48 hours for data.

Explore the Reports: Engagement, Pages and Screens, Events.

Set up Conversions (e.g., contact form sent).

Use the Explorations tab for custom queries (beginners: try the “Free form” template).

Practical example If your blog has high sessions but low engagement time, check GA4 → Engagement → Pages to identify which articles cause users to leave quickly, then add better intros or internal links.

Limitations GA4 has a learning curve. Some standard reports differ from Universal Analytics. Data sampling can be confusing at first.

Pro tips

Track CTA clicks as events.

Connect GA4 with GSC to see search queries next to behaviour metrics.

3. Google Trends

What it is

Google Trends shows what topics are becoming popular in real time. It helps you understand trending searches in different countries and time periods.

If you want to write content that people are currently interested in, Google Trends is extremely helpful. You can compare two topics and see which one is searched more. You can also see seasonal trends, like when certain topics get more attention.

Beginners can use this tool to avoid writing content on topics that nobody is searching anymore.

Why it matters

It helps you spot rising topics, seasonal interest, and regional demand.

How to use (step-by-step)

Go to trends.google.com.

Enter your seed keyword (e.g., “digital marketing experts in india”).

Set region (United States or global) and timeframe (past 12 months or 90 days).

Check related queries and rising terms.

Use regional interest to adapt pages for cities/states.

Practical example If “shopify shipping” spikes in November, plan a timely article or update your product pages ahead of holiday season.

Limitations Trends shows relative interest (not precise volume). Use it for directional insights, not exact keyword volume.

Pro tips

Combine Trends with Keyword Planner to confirm volumes.

Use “Related queries > Rising” to find content gaps.

4. Google Keyword Planner (Google Ads — free account required)

What it is

Google Keyword Planner is a free keyword research tool inside Google Ads. You don’t need to run paid ads to use it. It helps you find what people are searching for on Google.

You can type a topic, and the tool will show you related search terms, approximate monthly searches, and competition levels. This is perfect for beginners because it shows real data directly from Google.

You can use this tool to choose blog topics, create better page titles, and understand what kind of words your audience is using. Over time, this builds a strong base for your SEO work.

Why it matters

It provides approximate monthly volume and seasonal trends direct from Google.

How to use (step-by-step)

Create a free Google Ads account.

Open Tools → Keyword Planner → “Discover new keywords”.

Enter topic seeds and get search volume and forecasts.

Export keywords and sort by volume and relevance.

Practical example Find that “AI SEO Expert in India” has 1.2k searches/month (US) — use that term as a content focus.

Limitations Numbers are ranges (not exact). Google Ads interface can push you toward paid campaigns — just ignore the upsell.

Pro tips

Filter by location and language.

Combine high-intent phrases (with “buy”, “services”, “near me”) for conversion-focused pages.

5. PageSpeed Insights & Lighthouse (Chrome DevTools)

What it is

PageSpeed Insights and Lighthouse are free tools from Google that help you test your website’s speed and performance. These tools check how fast your website loads on mobile and desktop devices.

Why it matters

Speed and user experience are ranking signals and directly affect conversions.

How to use (step-by-step)

Open pagespeed.web.dev or use Chrome → Inspect → Lighthouse.

Enter URL and run the audit.

Review metrics: LCP (largest contentful paint), CLS (layout shift), INP (interaction).

Follow recommendations (compress images, lazy-load, use caching).

Practical example If LCP is 5s, PageSpeed will often recommend image optimization and server response improvements — compress hero images and enable caching to reduce LCP.

Limitations Lab vs field data can differ. Fixes sometimes require developer help.

Pro tips

Start with images and third-party scripts.

Use WebP images and lazy-loading for big wins.

6. Screaming Frog SEO Spider (Free version — up to 500 URLs)

What it is

Screaming Frog is a website crawler that scans your site like a search engine. The free version allows you to crawl up to 500 URLs.

It finds broken links, missing title tags, duplicate meta descriptions, and page errors. This is extremely useful because technical SEO problems are hard to spot manually.

Although it looks technical at first, beginners can easily learn by using it once or twice. The reports are clean and easy to export.

Why it matters

You can find technical SEO issues quickly without being a developer.

How to use (step-by-step)

Download Screaming Frog and open it.

Enter your site URL and start the crawl.

Look at Response Codes (404s), Page Titles, Meta Descriptions, H1s, and Canonical.

Export the issues and fix them on your site.

Practical example A site had 12 pages with duplicate titles; fix titles to target unique keywords and click-through rates rose.

Limitations Free version caps at 500 URLs. Desktop app may feel technical to beginners.

Pro tips

Use filters to find “Missing Title” or “Duplicate H1”.

Export CSV and share with your developer.

7. AnswerThePublic (Free tier)

What it is

AnswerThePublic is a tool that shows what questions people ask around a topic. It pulls data from search engines and displays questions like “how,” “why,” and “what” related to your keyword.

This is very powerful for content ideas. You can easily create FAQs, blog posts, and guides based on real user questions.

For beginners, this tool makes content planning very simple because it directly shows what people are curious about.

Why it matters

Great for idea generation and FAQs that match user intent.

How to use (step-by-step)

Go to answerthepublic.com.

Enter topic (e.g., “website speed”).

Explore the “questions” cloud and export relevant queries.

Use those exact questions as H2/H3 headings in your content.

Practical example If people ask “how to reduce LCP”, create an H2 “How to reduce LCP (Largest Contentful Paint)” and answer simply.

Limitations Free tier limits searches/day. Data isn’t exact volumes.

Pro tips

Use these questions verbatim as subheadings — AEO (answer engine optimisation) friendly.

Combine with GSC to pick questions your site already shows for.

8. Keyword Surfer (Free Chrome Extension)

What it is

Keyword Surfer is a free Chrome extension that shows keyword data directly inside Google search results. When you search for a keyword, it shows search volume, related keywords, and traffic insights on the same page.

Why it matters

Quick on-the-fly keyword data while you research — no switching tabs.

How to use (step-by-step)

Install Keyword Surfer from Chrome Web Store.

Search a phrase in Google.

See search volume and related keyword suggestions in the sidebar.

Click suggestions for more ideas.

Practical example While researching “local SEO tips”, Surfer shows “local SEO checklist” has good volume — use it for your article section.

Limitations Numbers are estimates. Not a replacement for Keyword Planner for exact bids.

Pro tips

Use it when drafting titles to gauge intent.

Combine with GSC for validation.

9. Bing Webmaster Tools (Free)

What it is

Most people focus only on Google, but Bing also drives traffic. Bing Webmaster Tools is similar to Google Search Console but for Bing search engine.

It shows keyword data, crawl errors, and SEO suggestions. It also offers built-in SEO reports that explain in simple language what needs improvement on your website.

For beginners, this tool gives extra insights and helps you reach traffic beyond Google.

Why it matters

Bing still drives meaningful traffic, and the SEO Analyzer gives page-level insights you won’t get elsewhere.

How to use (step-by-step)

Sign up at bing.com/webmasters.

Add and verify your site (similar to GSC).

Use SEO Analyzer to run a site scan for on-page issues.

Check Search Performance for Bing queries.

Practical example SEO Analyzer flagged missing schema on product pages. After adding Product schema, Bing impressions for product queries rose.

Limitations Bing’s market share is smaller than Google’s, but it’s still valuable supplementary traffic.

Pro tips

Use the SEO Analyzer’s prioritized fix list as a simple action plan.

Keep both GSC and Bing Webmaster active for full coverage.

10. Yoast SEO (Free WordPress Plugin) / Rank Math Free (choose one)

What it is

If your website is built on WordPress, Yoast SEO is one of the most beginner-friendly tools you can use. It helps you optimize meta titles, descriptions, readability, and keywords.

It gives clear green, orange, or red indicators to show whether your page is optimized. This is very helpful for people who don’t understand technical SEO.

Yoast also helps generate sitemaps automatically and improves your internal linking structure.

Why it matters

For WordPress sites they make SEO practical and repeatable without code.

How to use (step-by-step)

Install Yoast SEO or Rank Math from WordPress plugin directory.

Run the setup wizard.

For each post, enter the focus keyword and edit the SEO title + meta.

Follow the plugin’s suggestions to improve readability and SEO score.

Generate XML sitemap and submit it to GSC.

Practical example After fixing Yoast’s readability and SEO suggestions for a service page, click-through improved because the meta description became clearer.

Limitations These plugins help with basics but can’t replace good content or technical fixes outside WordPress.

Pro tips

Use plugin suggestions as a checklist, not as gospel.

Manually craft meta descriptions — don’t rely only on auto-generated text.

How to Use These Tools Together (A 10-Minute Weekly Routine)

Monday: Quick GSC check for errors (10 minutes).

Tuesday: Use GA4 to review pages with high bounce (20 minutes).

Wednesday: PageSpeed audit for your top pages (15 minutes).

Thursday: Run a Screaming Frog crawl (weekly) and fix one issue (30–60 minutes).

Friday: Research new topics using Keyword Planner + Trends + AnswerThePublic (30 minutes).

Weekend: Tidy WordPress pages with Yoast/Rank Math and schedule social posts.

Use Keyword Surfer and AnswerThePublic while writing. Keep GSC and Bing Webmaster in hand for the performance feedback loop. That routine keeps you consistent without overwhelm.

Final Thoughts (Simple & Honest)

You don’t need dozens of paid tools to get started with modern SEO. Use the free, reliable tools above, learn them well, and you’ll make better decisions faster. Each tool fills a part of the SEO workflow: research, technical audit, speed, content prompts, on-page optimisation, and performance tracking.

If you want help putting these tools into a step-by-step plan for your website, I offer practical, no-jargon guidance at Digital Hari — check the resources at https://digitalhari.in/blog/

FAQ (Simple Answers)

Q1: Which tool should I start with as a beginner? Start with Google Search Console and Google Analytics 4 — they show what’s happening with your site and where to fix things.

Q2: Do I need both PageSpeed Insights and Screaming Frog? Yes. PageSpeed fixes speed and UX; Screaming Frog finds technical on-site issues like broken links and duplicate titles.

Q3: Is Keyword Planner really free? Yes — you need a Google Ads account (free) to access Keyword Planner data.

Q4: How often should I run Screaming Frog? Monthly for small sites; weekly for larger or high-update sites.

owner requires trusty SEO tools to stay ahead of the game. What if you had access to 50+ robust and free SEO tools all under one roof? That is exactly what SEO Pheonix

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Whether you need to analyze keywords, create human-sounding content, zip PDFs, or see your website's SEO score, SEO Pheonix has all the tools you need to boost your online visibility — completely free.

Why Use Free SEO Tools on Your Website?

SEO tools help to enhance visibility, drive traffic, and see how search engines perceive your site. Most high-end tools, though, are not affordable for small businesses or beginners. SEO Pheonix addresses this issue by providing entirely free, AI-based SEO tools that are quick, safe, and simple to use — without registration.

Here's how SEO Pheonix assists you in optimizing all aspects of your site:

AI Writing Tools for Easy Content Creation

Content is the backbone of SEO, and SEO Pheonix offers a complete set of AI writing tools that make content creation easy, original, and search-engine optimized.

AI Writer – Create high-quality, SEO-friendly articles in seconds.

AI Humanizer – Quickly get AI-written text to sound 100% human.

AI Detector – Test if your text appears AI-generated prior to publishing.

AI Paraphrasing & Rewriting Tool – Revitalize outdated posts without sacrificing context.

SEO Keyword Finder – Discover keywords to rank for with more Google traffic.

Grammar Checker & Editor – Make each bit of content grammatically flawless.

These AI applications enable you to produce blog articles, product descriptions, and social media posts with ease — all while leaving them SEO-optimized.

Writing Tools for Improved Readability

SEO is not only about keywords — it's also about clarity, form, and readability. SEO Pheonix's Text Analysis Tools assist you in refining your writing to perfection.

You can spell-check, grammar-check, punctuation-check, or sentence-structure-check; word count or character count; text format conversion; or even generate Morse code or tiny text for creative purposes.

Some of the most popular tools include:

Word Counter, Spell Checker, Sentence Checker, MD5 Generator, Reverse Text Generator, Online Text Editor, and Morse Translator.

These tools keep your content clean, professional, and optimized for search engines as well as users.

Technical SEO Website Management Tools

Your site's performance also impacts your ranking as much as your content does. SEO Pheonix provides Website Management Tools that assist you in analyzing and optimizing your site's technical factors.

Tools include:

Website SEO Score Checker, SSL Checker, QR Code Generator, Meta Tag Analyzer, and Server Status Checker.

These enable you to identify technical SEO problems, track uptime, verify SSL certificates, and even create minified code (HTML, CSS, JS) to enhance your site speed.

Free PDF Tools for Everyday Productivity

If you work with reports, eBooks, or client files, SEO Pheonix's Online PDF Tools save you hours. Compress, merge, split, rotate, or watermark PDFs with ease — directly from your browser.

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Quick, secure, and trouble-free — ideal for freelancers, teachers, and professionals.

SEO-Friendly Image Editing Tools

Images are an important part of on-page SEO. Uncompressed or oversized images can make your website slow, negatively affecting your rankings. SEO Pheonix offers free online image editing tools to compress, resize, or convert images with no loss of quality.

Features:

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These tools assist in enhancing load speed and image optimization for search engine spiders.

Password & Domain Management Tools

Security and domain information is vital for webmasters. SEO Pheonix features Password Tools to create strong, encrypted passwords and Domain Tools to analyze sites swiftly.

Password Generator & Strength Checker protect your credentials.

Domain Age Checker, DNS Finder, and Hosting Checker assist you in grasping domain history and hosting information.

Ideal for SEO specialists working on several client websites.

JSON & Developer Tools

Developers and technical SEO experts will appreciate SEO Pheonix's JSON Tools including Viewer, Editor, Validator, Beautifier, and Converter. Validate and convert JSON to XML in a snap, correct syntax mistakes, or beautify complicated data for your web projects.

Utility Tools for Day-to-Day Use

SEO Pheonix also provides a range of useful utilities — from Age, GST, EMI, and BMI Calculators to Unit Converters and Binary Converters for developers as well as students. Whether you wish to calculate a discount or convert text to binary, it's all here in one destination.

Why SEO Pheonix is the Best Platform for Free SEO Tools

What sets SEO Pheonix apart is its simplicity, accessibility, and all-in-one approach. There’s no need to install software or pay for subscriptions — every tool runs directly in your browser and delivers instant results.

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50+ Free Tools in One Platform

Fast, Secure, and Mobile-Friendly

AI-Powered Content & SEO Analysis

No Sign-Up or Installation Required

Ideal for Bloggers, Marketers, and Web Developers

Last Words: Power Up Your SEO with SEO Pheonix

If you are serious about increasing your online visibility without shelling out dollars for costly subscriptions, SEO Pheonix is your solution. With more than 50 free SEO, AI, and productivity tools, it equips you to write wiser, analyze quicker, and optimize your site like a pro.

Creating great content is only half the battle. If your articles, blogs, or videos aren’t optimized for search engines, they might never reach your target audience.

The good news? You don’t need a big budget to master SEO. There are powerful free tools that help you research keywords, optimize on-page elements, analyze competition, and boost visibility — all without spending a dime.

Here are 7 free SEO tools every content creator should be using in 2024 — including one hidden gem you might not know about yet.

1. Google Search Console

A must-have for every website owner. Google Search Console (GSC) shows how your site appears in search results, highlights indexing issues, and reveals the keywords people use to find your content.

✅ Best for: Tracking performance, fixing crawl errors, and understanding search traffic.

2. Google Keyword Planner

Originally built for Google Ads, this tool is perfect for finding low-competition, high-volume keywords. Just enter a topic, and it delivers keyword ideas with search volume and competition data.

✅ Best for: Keyword research and content planning.

3. Ubersuggest (by Neil Patel)

A user-friendly SEO tool that provides keyword suggestions, site audits, backlink data, and competitor analysis — all in one dashboard. The free version offers enough features to get started without overwhelm.

✅ Best for: Beginners and small business owners.

4. SEO Meta Tag Generator (toolsspark.com)

One of the simplest yet most impactful SEO steps? Writing clean, optimized meta titles and descriptions. The free Meta Tag Generator at toolsspark.com lets you create professional HTML meta tags in seconds — no coding required.

👉 Just enter your page title, description, and focus keyword, and get ready-to-use code.

✅ Best for: Bloggers, marketers, and web developers who want fast, accurate meta tags. 🔗 Try it: https://toolsspark.com/meta-tag-generator

5. SmallSEOTools – Plagiarism Checker

Original content is key for SEO. This free tool scans your text across millions of web pages to ensure it’s 100% unique — helping you avoid Google penalties and maintain credibility.

✅ Best for: Students, writers, and agencies.

6. SSL Checker & Website Analyzer

Before publishing, ensure your site is secure and technically sound. Free SSL checkers verify encryption, while website analyzers review load speed, mobile-friendliness, and more — all factors that affect SEO rankings.

✅ Best for: Technical SEO and site health checks.

7. Bulk URL Opener for Competitor Research

Want to analyze top-ranking content fast? Copy a list of competitor URLs and open them all at once using a Bulk URL Opener. This saves time when doing content gap analysis or backlink research.

You’ll find a fast, no-login-required version at toolsspark.com — ideal for quick SEO audits.

✅ Best for: SEO pros and content strategists.

Final Thoughts

You don’t need expensive software to do effective SEO. With the right free tools, you can research, optimize, and publish content that ranks — and tools like those on Toolsspark.com make the process faster and simpler.

💡 Pro Tip: Bookmark your favorite tools and create a personal SEO toolkit. The more efficient you are, the more content you can produce — and the better your results will be.

About the Author Alex Turner is a content strategist and SEO specialist who’s helped over 50 brands improve their organic search visibility. He’s passionate about making SEO accessible — one free tool at a time.

🔗 Follow on Twitter @SEOWithAlex 🌐 Explore more free SEO tools at toolsspark.com

✅ How to Use This Article for Backlinks

Publish on: Medium, LinkedIn, SEO forums, guest blogs (e.g., SEO-focused sites like Search Engine Journal submissions, or niche communities).

Anchor Text Strategy: Use branded anchors like “toolsspark.com” or “free meta tag generator” for natural linking.

In the ever-evolving digital space, staying ahead means knowing what your audience is searching for. That’s where Free Keyword Tools come in—they’re the secret weapon for businesses looking to grow their online presence without breaking the bank.

Why Use Free Keyword Tools?