Random House, Simon & Schuster, these traditional publishers sell to the head category buyers at a Barnes & Noble or Books-A-Million. They do not know their end users, they have no data about their end users, nor do they have any way to communicate with their end users. Amazon, in many ways I would say, knows me better than I know myself just based on my Amazon Prime purchasing behavior as well as what I refer people to through my blog, which they can track of course. That’s fascinating to me. I’m not anti-bookstore, I’m pro-reader. There’s a big difference.
Tim Ferriss, author of 4-Hour Chef, and the rest of the 4-Hour series














